Theme of World No Tobacco Day 2020 - Swikriti's Blog

Theme of World No Tobacco Day 2020

World No Tobacco Day is one of the eight global events of the World Health Organization (WHO) observed annually around the world on every 31st of May. This day is celebrated to create awareness among the public about the risks of tobacco use, the tobacco industry’ business practices, what the WHO is doing to counter the tobacco epidemic, and what people around the world can do to affirm their right to health and safe living and to protect future generations.

Theme

World No Tobacco Day 2020 Theme – “Protecting youth from industry manipulation and preventing them from tobacco and nicotine use”

Each year WHO decides a theme for the day to spread the specific global message across and so this year’s theme of WNTD is created as “Protecting youth from industry manipulation and preventing them from tobacco and nicotine use”. Reacting to the systemic, violent, and sustained campaigns of the tobacco and nicotine industries to attract a new generation of tobacco users. World No Tobacco Day 2020 will provide a movement to combat marketing and encourage young people to take part in the fight against big tobacco.

How different tobacco related industries are manipulating the youth

  • Usage of different flavors to attract the youth
  • Promoting products with the message reduced harm” or “cleaner” alternatives
  • Promotion of different attractive products with sleek design
  • Sale of single stick cigarettes and other tobacco and nicotine products close schools, which makes it inexpensive and convenient for school children to access tobacco and nicotine products.
  • Indirect Marketing of Tobacco production through advertisement
  • Celebrity influencer and brand-sponsored content to promote the use of tobacco and nicotine.

Also there will be discussion among the global partners and stake holders on implementation and reviewing of existing policies to discourage the use of tobacco.

When World No Tobacco Day was started?

Members of WHO started WNTD in 1987 to spread the awareness about negative health effects of tobacco use. Intially resolution was passed to create “World No Smoking Day” on 7 April but later it was decided to start “World no tobacco day” on 31 May by linking all tobacco related theme together. WNTD is among the eight global public health campaign initiated by WHO ,other seven campaign are World Health Day, World Blood Donor Day, World Immunization Week, World Tuberculosis Day, World Malaria Day, World Hepatitis Day, and World AIDS Day .

Every year on this day ,WHO present awards to organization or individuals across six world regions (Africa, Americas, Eastern Mediterranean, Europe, South-East Asia, and Western Pacific) for their remarkable contribution in reducing tobacco use.

Note: Feature image used in this article is taken from google source.

Swikriti Dandotia

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