World Milk Day is a global event organized to celebrate the value of milk as a world-wide food, established by the Food and Agriculture Organization (FAO) of the United Nations. Since 2001, this day is observed annually on every 1st of June. The day aims to deliver an opportunity to concentrate on activities related to the dairy sector. In 2001, the United Nations Food and Agriculture Organization (FAO) selected the 1st of June as a World Milk Day which celebrates the important contribution of milk industries in sustainability, economic development, livelihoods, and food.
Why we celebrate World Milk Day?
World Milk Day provides an opportunity to focus on milk activities and also promoting milk and dairy-related activities. It also and raise awareness on the role of milk in healthy diets, food production, and support for livelihoods and communities. Many countries choose to do milk activities on the same day which gives particular national celebrations additional importance and shows that milk is a global food. This day is supported by FAO data which shows that the dairy sector supports billions of people livelihoods and dairy is consumed by over six million people worldwide.
Why 1st June was chosen for World Milk Day?
The date 1st of June was chosen as many countries were already celebrating national milk day around this date. Originally proposed in late May, however, some countries, such as China, felt that so many celebrations had already taken place during the month. While most countries celebrate on 1 June, some decide to celebrate it a week before or after that date.
Celebrating the 20th anniversary of World Milk Day 2020
This year World Milk Day is celebrating its 20th anniversary, established in 2001 by FAO. The 2020 events will start with the Enjoy Dairy Rally May 29-31 to help create a positive stream of conversation and will end on Monday 1 June with the World Milk Day.
This year’s theme will be the 20th anniversary of World Milk Day. People should discuss the health and nutrition benefits of dairy, affordability, and accessibility, the passion and commitment of the industry to nourish our community.
A worldwide rally “#Enjoy Dairy” will take place on 29-31 May leading up to #WorldMilkDay. In light of the global COVID-19 pandemic, the organizers must host social media or online campaigns to celebrate world milk day 2020 and to adhere to the policies of the World Health Organization (WHO) and your local authorities.
People hope to record new events for this year’s 20th anniversary of the World Milk Day with respect to outreach, participation and promotion. Due to COVID-19 concern that event should be carried out on social and traditional media.
An individual can organize a campaign (e.g. a TikTok challenge, a Twitter chat, a photo contest, milk videos, a recipe contest, boomerang videos, Snapchat videos, live Facebook / Instagrams, a song competition or influencer campaign) or simply join the social media conversation via # WorldMilkDay & EnjoyDairy.