Latest update: McDonald’s FIFA World Cup 2026 promotion rolled out during the tournament with limited-edition meals, collectible football-star cups and 23 exclusive Squishmallows. The campaign began in June and was offered for a limited time at participating restaurants while supplies lasted, meaning customers checking for the collectibles now should confirm availability directly with their local McDonald’s.
The promotion was one of McDonald’s biggest football-themed campaigns, combining meals with physical collectibles, digital experiences and special events tied to FIFA World Cup 2026. However, the exact meals and collectible cup lineups varied between countries.
What Was Included in the McDonald’s FIFA World Cup 26 Meal?
In the United States, the FIFA World Cup 26 Meal launched June 4. Customers could choose a Big Mac or 10-piece Chicken McNuggets meal, with limited-edition Big Mac Sauce in special gold packaging. Breakfast options included a Sausage McMuffin with Egg or Sausage Egg Biscuit with Hash Browns.
Each U.S. meal also came with one of nine collectible cups featuring major football names and McDonald’s character Grimace:
- Christian Pulisic
- David Beckham
- Ronaldinho Gaúcho
- Thierry Henry
- Son Heung-min
- Lamine Yamal
- Alphonso Davies
- Santiago Giménez
- Grimace
The number of cups was not identical worldwide. For example, McDonald’s Canada promoted seven collectible designs, so fans should not assume that every country received the full nine-cup U.S. lineup.
Christian Pulisic said the campaign had a personal connection for him, recalling trips to McDonald’s after youth soccer tournaments near Hershey, Pennsylvania. Being featured on a collectible cup years later represented a full-circle moment for the U.S. star.
McDonald’s Released 23 FIFA World Cup Squishmallows
The FIFA World Cup 26 Happy Meal launched in the U.S. on June 9 and included one of 23 exclusive Squishmallows plush toys wearing tournament-inspired football kits.
The collection included characters connected with the World Cup’s three host countries, alongside other Squishmallows characters. Happy Meals were also sold in special tournament packaging.
Each Squishmallows Happy Meal included access to a digital experience through a scannable code, extending the promotion beyond the physical toy.
McDonald’s App Rewards and World Cup Experiences
The campaign extended beyond meals and collectibles. McDonald’s promoted special tournament rewards and offers through its app, including bonus points for qualifying World Cup Meal orders in participating markets.
The company also organized football-related experiences and community activities connected with the tournament, including opportunities for selected restaurant crew members and fans to take part in World Cup events.
Happy Meal Purchases Supported Ronald McDonald House Families
In the United States, McDonald’s said a portion from every FIFA World Cup 26 Happy Meal purchased supported Ronald McDonald House families, connecting the global football campaign with the charity’s work supporting families whose children require medical care.
McDonald’s described both the FIFA World Cup Meal and Happy Meal as limited-time promotions available at participating locations while supplies lasted.
Customers looking for a particular cup or Squishmallow should therefore check directly with nearby restaurants, as collectible availability can differ significantly between locations and markets.
The campaign formed part of McDonald’s long-running relationship with international football. The company has been involved with the FIFA World Cup for more than three decades and used the expanded 2026 tournament to combine its sports partnership with collectibles, app-based promotions and family-focused experiences.
McDonald’s has also been making broader changes to its restaurants and customer experience. Read more about the McDonald’s changes affecting customers in 2026.
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Bottom line: the FIFA World Cup 26 Meal and Squishmallows Happy Meal were launched as limited-time World Cup promotions rather than permanent menu additions. With the tournament campaign now past its original launch period, fans searching for leftover cups or Squishmallows should check individual restaurants rather than expect nationwide availability.
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