McDonald’s Launches FIFA World Cup 2026 Meals With 23 Squishmallows and 9 Collectible Cups

McDonald’s is tapping into the growing excitement surrounding FIFA World Cup 2026 with a new collection of limited-time meals, exclusive Squishmallows and collectible cups featuring some of football’s biggest names. The promotion arrives just ahead of the tournament’s June 11 kickoff and gives fans another way to celebrate what is expected to be the largest FIFA World Cup in history.

The fast-food giant has long partnered with major sporting events, but this year’s campaign goes beyond themed packaging. By combining football stars, digital experiences and highly collectible merchandise, McDonald’s is targeting everyone from lifelong football supporters to families looking for a fun World Cup-themed experience.

What Is Included in the FIFA World Cup 26 Meal?

Beginning June 4, participating McDonald’s restaurants are offering the FIFA World Cup 26 Meal. Customers can choose a Big Mac or 10-piece Chicken McNuggets meal, while breakfast fans can select a Sausage McMuffin or Sausage Egg Biscuit served with hash browns. Each meal also includes a limited-edition gold-packaged Big Mac Sauce and one collectible cup.

McDonald’s is releasing nine collectible cup designs featuring football legends, current stars and one familiar brand mascot. The collection includes:

• Christian Pulisic
• David Beckham
• Ronaldinho Gaúcho
• Thierry Henry
• Son Heung-min
• Lamine Yamal
• Alphonso Davies
• Santiago Giménez
• Grimace

The mix of legendary players and rising stars reflects the global nature of the tournament. Beckham, Ronaldinho and Henry remain among football’s most recognizable names, while younger talents such as Yamal and established internationals like Son and Davies represent the current generation of the game.

Christian Pulisic, who appears in the collection, said McDonald’s was part of his childhood soccer memories. The U.S. men’s national team star recalled visiting a local McDonald’s after youth tournaments and described being featured on a collectible cup as a meaningful full-circle moment.

Happy Meals Get 23 FIFA World Cup Squishmallows

The second phase of the promotion begins June 9 with the launch of the FIFA World Cup 26 Happy Meal. Every Happy Meal purchase will include one of 23 exclusive Squishmallows dressed in football-inspired kits.

The collection features the official FIFA World Cup 2026 mascots representing the tournament’s host nations:

• Clutch – the bald eagle representing the United States
• Maple – the moose representing Canada
• Zayu – the jaguar representing Mexico

Each toy comes with a scannable code that unlocks a digital online game, allowing children to interact with the World Cup experience beyond the restaurant visit.

Squishmallows have become one of the most successful toy brands in recent years, generating strong demand among both children and adult collectors. Their inclusion in the campaign is expected to make the Happy Meals especially popular during the tournament period.

More Than a Collectibles Promotion

McDonald’s says the campaign is also designed to support families. In the United States, a portion of proceeds from every FIFA World Cup 26 Happy Meal purchase will help Ronald McDonald House Charities continue providing accommodation and support services for families with children receiving medical care away from home.

According to McDonald’s official announcement, the FIFA World Cup 26 Meal and Happy Meal promotions will be available for a limited time while supplies last at participating restaurants worldwide.

The launch comes at a time when the company continues to evolve its customer experience and promotional strategy. Recent changes affecting customers across McDonald’s restaurants have drawn significant attention, highlighting how the brand is adapting to changing consumer preferences while maintaining its focus on major cultural moments.

With FIFA World Cup 2026 set to attract billions of viewers and visitors across North America, McDonald’s is positioning itself at the center of the celebration. Whether fans are looking to collect all nine cups, track down every Squishmallow or simply enjoy a meal while watching the matches, the campaign offers another way to participate in football’s biggest event.

As kickoff approaches, demand for the collectibles is likely to increase. Fans hoping to complete the full collection may want to start early, as availability will vary by location and supplies are expected to be limited throughout the promotion.

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