Disney and Kraft Heinz have signed a long-term, multiyear alliance that will bring major food brands into Disney parks, resorts, cruise ships, retail products and media campaigns. The agreement affects Disney visitors, cruise passengers and shoppers who may see Disney characters on selected Kraft Heinz products.
The partnership launches in summer 2026 and covers foodservice, movies, television, streaming, digital marketing and fan events. Its financial value, exact duration and complete rollout schedule have not been disclosed.
Disney–Kraft Heinz deal at a glance
- Brands involved: 10 Kraft Heinz brands
- Confirmed brands: Heinz, Kraft Mac & Cheese and Philadelphia
- Destinations: Walt Disney World, Disneyland Resort and Disney Cruise Line
- Planned changes: New menus, dining experiences and condiment stations
- Retail plans: Disney characters on selected Kraft Heinz products
- First major event: D23, August 14–16, 2026
- Deal value: Not disclosed
Which Kraft Heinz brands are included?
Ten Kraft Heinz brands will participate, but only Heinz, Philadelphia cream cheese and Kraft Mac & Cheese have been confirmed.
Kraft Heinz also owns Oscar Mayer, Lunchables, Jell-O, Jet-Puffed, Kool-Aid, Maxwell House and Ore-Ida. Their participation should not be assumed until the companies announce the remaining seven brands.
The Disney agreement follows other efforts to introduce familiar Kraft products in new formats, including the recent Kraft Dinner KD Ramen launch in Canada.
Kraft Heinz will reportedly become the exclusive provider of selected categories, including certain condiments, macaroni and cheese, and cream cheese. That does not mean it will supply every food item or replace every existing brand at Disney destinations.
Which Disney parks and cruises are covered?
The rollout will reach hundreds of dining locations at Walt Disney World Resort in Orlando and Disneyland Resort in Anaheim. It also covers Disney Cruise Line sailings departing from North America.
Disneyland Paris, Tokyo Disney Resort, Hong Kong Disneyland and Shanghai Disney Resort are not included in the announcement. Cruises departing from other regions have not been confirmed either.
Families planning an Orlando holiday can separately review the Disney World 4-Day, 4-Park ticket offer when estimating admission and dining expenses.
What will change for Disney visitors?
Disney and Kraft Heinz plan to create new menu items, dining experiences and product offerings inspired by Disney stories. Participating brands could appear in locations ranging from Main Street, U.S.A. to Star Wars: Galaxy’s Edge.
New Heinz condiment stations and custom-designed dispensing equipment will be installed throughout the US parks. The companies have not released a restaurant list, menu prices or installation dates, suggesting the changes will arrive gradually during 2026.
Ordinary restaurant changes will not require separate registration. Special events, limited merchandise and other exclusive experiences may have their own admission or availability conditions.
Will Disney characters appear on Kraft Heinz products?
The alliance allows Disney characters, franchises and stories to appear on selected Kraft Heinz products sold in stores. This could include themed packaging, limited-edition foods and promotions connected with Disney entertainment.
No particular products, characters, retailers, prices or release dates have been announced. Details will be revealed through separate product launches.
Does the deal include movies and streaming?
The partnership extends to Disney’s film and television studios, streaming platforms and other media outlets. The companies can create and fund digital content, brand integrations and storytelling-led marketing campaigns.
Kraft Heinz products could eventually appear in movies, television programmes or sports promotions. However, no Disney film, streaming title or ESPN event has been confirmed. References to the Super Bowl describe a potential opportunity, not an announced campaign.
What is the “Together at Last” campaign?
The alliance is launching with a campaign called “Together at Last,” created with agency Rethink. It runs across video, social media and digital channels and includes a main film titled “Meant to Be Together.”
Campaign scenes include Kraft Heinz products casting a Cinderella Castle-shaped shadow, a child holding ketchup in a moment inspired by The Lion King and Olaf from Frozen represented using Jet-Puffed marshmallows.
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What is planned for D23?
Heinz will present an early activation at D23: The Ultimate Disney Fan Event in Anaheim from August 14 to 16, 2026.
The Heinz Flavor Ferry will offer sauces from the company’s “Sauce Vault.” The first 570 visitors each day are expected to receive a limited-edition pin while supplies last.
Why does the agreement matter?
Kraft Heinz gains access to Disney’s parks, hotels, cruises, characters and media audiences as it works to renew interest in established food brands. Disney gains a large partner capable of supporting new dining, retail and advertising opportunities.
The official Disney–Kraft Heinz announcement says activations will roll out throughout 2026. The remaining brands, menus, retail products and media integrations will need separate confirmation as they are revealed.
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