Good Morning America’s “Deals & Steals” Beauty Bonanza is offering 6 major beauty deals, with prices starting at just $5 and discounts reaching as high as 58%.
The August 18, 2026 event, presented by Tory Johnson, features 50% or more off products from Color Wow, caliray, Peta Jane Beauty, True Botanicals, Mario Badescu and The Original MakeUp Eraser.
Across the promotion, regular prices run as high as $188, while discounted prices top out at $94. Here’s a product-by-product breakdown with the key numbers.
1. Color Wow Hair Care — 50% Off, Prices From $12
Color Wow is cutting prices by 50%, bringing products normally priced between $24 and $46 down to $12 to $23.
Featured products include Insta-WOW Dry Shampoo, which the brand says can remove up to 95% of oil, along with Dream Coat Supernatural Spray, an anti-frizz treatment designed to remain effective through 3 to 4 shampoos.
Color Security Shampoo, Root Cover Up and other Color Wow products are also included.
Deal price: $12–$23
Regular price: $24–$46
Savings: 50%
Maximum dollar saving: Up to $23
Shipping: $6.95
Order limit: 8 per order
Valid: August 18, 2026
2. caliray Cosmetics — 50% Off, Starting at $9.50
Caliray is offering 50% off cosmetics, cutting its regular $19 to $35 price range to $9.50 to $17.50.
Its featured tubing mascara promises up to 24 hours of performance, while the Hideaway Serum Color Corrector is available in 10 shades.
The promotion also includes Lipguard with SPF 31, serum bronzer, primer and other cosmetics.
Deal price: $9.50–$17.50
Regular price: $19–$35
Savings: 50%
Maximum dollar saving: Up to $17.50
Shipping: FREE
Color corrector shades: 10
Lipguard protection: SPF 31
Valid: August 18, 2026
3. Peta Jane Beauty Self Tanners — 50% Off, From $6
Peta Jane Beauty has reduced its self-tanning products by 50%, with prices dropping from $12–$44 to just $6–$22.
The promotion includes Tanning Mousse, gradual tanners, tan extender and face-and-body mist. Tanning mitts and brushes are also available for application.
Deal price: $6–$22
Regular price: $12–$44
Savings: 50%
Maximum dollar saving: Up to $22
Shipping: $4.99
Free shipping threshold: Orders over $60
Valid: August 18, 2026
4. True Botanicals Skin Care — 50% Off, Save Up to $94
True Botanicals is offering some of the biggest dollar savings in the GMA sale. Products normally priced between $48 and $188 are available for $24 to $94, representing a 50% discount.
The collection includes Chebula Active Serum and Renew Pure Radiance Oil, which contains 14 nutrient-dense seed oils.
True Transformation, a 30-day skincare ritual, is also included alongside cleansers, creams and other skincare products.
Deal price: $24–$94
Regular price: $48–$188
Savings: 50%
Maximum dollar saving: Up to $94
Renew Pure Radiance Oil: 14 seed oils
True Transformation routine: 30 days
Shipping: $4.99
Limit: 2 per product
Valid: August 18, 2026
5. Mario Badescu Skin Care — 50% Off, Starting at $7
Mario Badescu products are discounted by 50%, reducing the normal $14–$45 range to $7–$22.50.
The promotion includes the brand’s Drying Lotion, Repairing Facial Spray with Hypochlorous Acid and Cooling Hydrogel Under Eye Patches.
Shoppers can also choose from a wider assortment of individual skincare products and sets.
Deal price: $7–$22.50
Regular price: $14–$45
Savings: 50%
Maximum dollar saving: Up to $22.50
Shipping: $4.95
Free shipping threshold: $25
Limit: 50 per product
Valid: August 18, 2026
6. The Original MakeUp Eraser — Up to 58% Off, Starting at $5
The Original MakeUp Eraser offers the largest percentage discount of the 6 featured brands, with savings ranging from 50% to 58%.
Products regularly priced between $12 and $28 have been reduced to $5 to $14.
The reusable and washable makeup-removing cloths work with water and are positioned as an alternative to disposable makeup wipes. Singles, sets, different patterns and daily face towels are available.
Deal price: $5–$14
Regular price: $12–$28
Savings: 50%–58%
Lowest price: $5
Shipping: $3.95
Free shipping threshold: $10
Valid: August 18, 2026
GMA Beauty Bonanza: Key Numbers
| # | Brand | Deal Price | Regular Price | Discount |
|---|---|---|---|---|
| 1 | Color Wow | $12–$23 | $24–$46 | 50% |
| 2 | caliray | $9.50–$17.50 | $19–$35 | 50% |
| 3 | Peta Jane Beauty | $6–$22 | $12–$44 | 50% |
| 4 | True Botanicals | $24–$94 | $48–$188 | 50% |
| 5 | Mario Badescu | $7–$22.50 | $14–$45 | 50% |
| 6 | The Original MakeUp Eraser | $5–$14 | $12–$28 | 50%–58% |
The promotion features 6 beauty brands, 5 deals at 50% off, and 1 deal offering up to 58% off. The lowest advertised deal price is $5, while the highest regular price reaches $188. All of the listed offers are valid on August 18, 2026, while supplies last.
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