Featured brands: Topicals, Move Insoles, LYS Beauty, Brown Girl Jane, Melt Fit, Sienna Naturals
Tory Johnson is back with a new round of exclusive GMA Deals & Steals, this time highlighting innovative Black-owned businesses across beauty, fashion, wellness and fitness.
Shoppers can grab major discounts on best-selling products, with prices starting at just $5 and savings reaching up to 61% off. Every deal is available for a limited time through GMADeals.com, while supplies last.
Important deal information
- Offers are valid only on the listed date
- Quantities are limited; no rain checks unless specified by the brand
- No backorders unless noted by the retailer
- Shipping applies to the continental U.S. only
- Product questions should be directed to individual sellers before purchase
Need help?
For support with an order, email Tory Johnson’s team at help@gmadeals.com.
Purchases made through these shopping links may earn a commission for ABC. Prices and availability are subject to change.
Topicals — Skin Care
Designed for real skin and real concerns, Topicals focuses on treating acne marks, dark spots, texture and flare-ups without pushing unrealistic beauty standards.
The brand’s newest release, Faded Dark Spot Patches, targets hyperpigmentation with a multi-acid brightening formula while protecting the skin barrier. These no-slip hydrocolloid patches can be worn comfortably throughout the day.
Also included is the cult-favorite Faded Brightening + Clearing Serum, clinically shown to help even tone and texture while reducing the look of post-breakout marks and scars. Lip balms, eye masks and more are also part of the deal.
- Deal price: $8–$18
- Regular price: $16–$26
- Limit: Three per order
- Shipping: $4.99 or free over $40
- Valid: February 2, 2026
Move Insoles — Insoles & Compression Socks
Created with athletes in mind, Move Insoles brings professional-level comfort and support to everyday wear. Backed by over a decade of research, the brand is trusted by elite athletes and weekend warriors alike.
The All Day Insoles use plush Move Recharge Foam to ease foot, knee and back strain, while the Game Day Baseline and Game Day Pro insoles offer responsive cushioning for both daily movement and high-performance activity.
The collection also includes anatomically engineered Move Compression Socks, designed to provide targeted support similar to athletic taping.
- Deal price: $12.50–$32.50
- Regular price: $25–$65
- Shipping: $4.99 or free over $60
- Valid: February 2, 2026
LYS Beauty — Makeup
Built on a “skin-first” philosophy, LYS Beauty blends clean ingredients with high-performance formulas designed to celebrate every complexion.
A standout in this deal is the No Limits Cream Bronzer Stick, available in seven shades and loved for its creamy texture and natural, sculpted finish. Cruelty-free brushes and a wide selection of face, eye and lip products are also included.
- Deal price: $5–$13.50
- Regular price: $10–$28
- Limit: Three per product
- Shipping: $4.99 or free over $40
- Valid: February 2, 2026
Brown Girl Jane — Eau de Parfum
Brown Girl Jane redefines gourmand fragrances with sophisticated blends that emphasize warmth, depth and richness rather than sweetness.
Choose from five full-size eau de parfums, including notes like caramelized apple, chai, white chocolate truffle, espresso and rum cake. All fragrances are clean, made in the U.S., and free from parabens, sulfates and phthalates. Discovery sets and travel options are also available.
- Deal price: $15–$51
- Regular price: $30–$102
- Shipping: $4.99 or free with two or more items
- Valid: February 2, 2026
Melt Fit — Leggings & Jackets
Designed to move effortlessly from workouts to everyday life, Melt Fit delivers stylish athleisure without sacrificing comfort.
The Essential Jacket features a sleek fit with thumb holes for warmth, while the Essential Leggings offer four-way stretch and pocket options for all-day wear. This drop includes a limited return of fan-favorite vault styles previously highlighted by Oprah.
- Deal price: $35–$45
- Regular price: $78–$118
- Shipping: $4.99 or free over $70
- Valid: February 2, 2026
Sienna Naturals — Hair Care
Co-founded by Issa Rae and Hannah Diop, Sienna Naturals blends plant-based performance with scalp-first hair care. The brand’s H.A.P.I. system focuses on hydration, nourishment and pH balance to support long-term hair health.
Shampoos, conditioners, scalp treatments and styling products are dermatologist-tested and formulated to address dryness, damage, curl definition and scalp sensitivity.
- Deal price: $14–$21
- Regular price: $28–$42
- Shipping: $3.99
- Valid: February 2, 2026
