Winter can be tough on skin and hair, but todayβs GMA Deals & Steals event offers timely relief with deep discounts on popular beauty brands. Curated by Tory Johnson, the one-day shopping event focuses on winter beauty essentials, with prices starting at just $6 and savings of up to 69%.
The limited-time lineup includes skin care, foot care, brow products, solid hair care, and bath essentials β all designed to refresh your routine without overspending.
Womaness: Skin Care for Every Stage


Womaness leads todayβs deals with 50% off its modern skin care range. Known for addressing often-neglected areas, the brandβs cult-favorite Letβs Neck targets thinning, crepey skin on the neck and dΓ©colletΓ© using a cooling roller applicator. The Works body moisturizer is also included, offering hydration, elasticity support, and texture improvement. Serums, eye treatments, and more are part of todayβs sale.
Deal: $11β$17.50 (was $22β$35)
Shipping: $5.99, free on orders over $50
- Valid: 01/23/2026 to 01/23/2026 (Womaness)
Baby Foot: At-Home Foot Renewal


Cold weather often leads to dry, rough feet, and Baby Footβs exfoliation peel is designed to gently remove dead skin over time. Powered by fruit acids and natural extracts, the treatment delivers noticeably softer feet about a week after use.
Deal: $12.50 (was $25)
Shipping: $4.90, or free with two or more units
Valid: 01/23/2026 to 01/23/2026 (Baby Foot)
No7 Beauty Company: Clinically Proven Skin Care


The U.K.βs number-one skin care brand brings 50% off its advanced serums today. No7βs formulas focus on visible signs of aging, uneven skin tone, and firmness, using collagen peptide technology and vitamin C to support skin renewal.
Deal: $11.50β$20 (was $23β$40)
Shipping: Free
Valid: 01/23/2026 to 01/23/2026 (No7 Beauty Company)
MADLUVV: Fast, Flawless Brows


MADLUVV simplifies brow routines with its popular Brow Stamp Kits. Each kit includes a pomade stamp, stencil shapes, and tools designed to create symmetrical, natural-looking brows in under a minute. Brow primers, liners, and setting sprays are also discounted.
Deal: $6.75β$20 (was $14β$49)
Shipping: $4.99, free on orders over $50
Valid: 01/23/2026 to 01/23/2026 (MADLUVV)
Ethique Beauty: Solid Hair Care with Less Waste


Ethiqueβs solid shampoo and conditioner bars offer a plastic-free alternative to traditional hair care. Each shampoo bar lasts up to 80 washes, while conditioner bars can last even longer, making them both eco-friendly and cost-effective.
Deal: $8.50 (was $17)
Shipping: $6, free on orders over $15
Valid: 01/23/2026 to 01/23/2026 (Ethique Beauty)
SPONGELLE: All-in-One Body Buffers


SPONGELLEβs infused body buffers combine cleansing, exfoliating, and moisturizing in one step. Available in a wide range of fragrances and styles β including family and menβs options β they provide a spa-like experience at home.
Deal: $7β$11.50 (was $14β$23)
Shipping: $6.95, free with two or more items
Valid: 01/23/2026 to 01/23/2026 (SPONGELLE)
All deals are valid on January 23, 2026 only, while supplies last. Shipping is available within the continental United States, and prices may change after publication. Full details and direct shopping links are available on Tory Johnsonβs official GMA Deals & Steals website at gmadeals.com.
Disclosure: ABC and Tory Johnson receive a commission on qualifying purchases. Customers should contact individual retailers directly with product or order questions.
Previous GMA Deals & Steals
If you missed todayβs offers, hereβs a look at yesterdayβs GMA Deals & Steals winter beauty event:
The January 22 edition of GMA Deals & Steals featured winter beauty discounts across skincare, hair care and self-care essentials.











