With winter temperatures remaining stubbornly low across much of the US, these comfort-focused deals land at a moment when shoppers are actively replacing worn-out layers and cold-weather essentials.
Viewers tuning into Good Morning America today are being met with a fresh wave of cold-weather savings as Tory Johnson rolls out a new, limited-time edition of GMA Deals & Steals, designed specifically for winter comfort. The one-day event features deep discounts on everyday essentials from trusted brands including Legendary Whitetails, Endure Heat, Shapermint, ThinOptics, and more, with prices starting at just $13 and markdowns reaching up to 67% off. All deals are available January 27, 2026 only, and once items sell out, they’re gone.
Shoppers can access the full lineup directly through GMADeals.com, where each deal is available for a limited time and subject to availability.
Deal Details and Important Information
• Deals are valid only on the date listed
• Offers are available while supplies last
• No back orders unless specified by the individual vendor
• No rain checks
• Shipping rates apply to the continental United States only
• Contact individual retailers with product-specific questions before ordering
Need help with a deal? Customers can contact Tory Johnson and her team directly at help@gmadeals.com.
By clicking on the shopping links, visitors will leave GoodMorningAmerica.com and be redirected to third-party retail websites, which operate under separate terms and privacy policies. ABC and Tory Johnson may earn a commission on qualifying purchases. Prices are subject to change after publication.
Legendary Whitetails — Clothing
Legendary Whitetails brings rugged comfort to everyday winter wear, offering clothing designed for outdoor living and casual use alike. The brand’s flannels and shirt jackets are built for layering, making them suitable for changing temperatures and a variety of settings, from backyard gatherings to trips into town.
Standout items include the Men’s Journeyman Flannel Lined Shirt Jacket, which has earned more than 19,000 positive reviews. It features durable waxed cotton that resists wind and water, reinforced stitching, hand-warmer pockets, and a warm flannel lining. The Men’s Maplewood Hooded Shirt Jacket, with over 14,000 reviews, offers a quilted lining, inner zip placket, and a double-layer fleece hood designed for extra warmth.
• Price: $15 – $45
• Original price: $30 – $90
• Shipping: $4.99, or free on orders over $99
• Valid: 01/27/2026 to 01/27/2026
Endure Heat — Heated Insoles
Endure Heat’s ThermoStep V2 rechargeable heated insoles are designed to keep feet warm throughout the day, even in harsh winter conditions. Using advanced heating technology, the insoles deliver up to eight hours of consistent warmth on a single charge.
With three adjustable temperature settings and an ultra-slim design, they fit easily into most shoes and boots without adding bulk. The trim-to-fit sizing works for men’s and women’s footwear from sizes 6 to 13, making them ideal for outdoor workers, commuters, exercisers, dog walkers, or anyone sensitive to cold.
• Price: $70
• Original price: $140
• Shipping: $4.99
• Valid: 01/27/2026 to 01/27/2026
Caracol — Gloves, Hats and Scarves
Caracol’s winter accessories blend warmth with everyday style. The brand’s 2-in-1 gloves combine faux suede with removable ribbed knit wrist warmers, offering flexibility and insulation. Touchscreen-compatible fingertips allow for phone use without removing gloves.
The soft-knit beanie features a subtle sparkle woven into the fabric, paired with a fold-over cuff for added warmth around the ears. Completing the collection is a warm scarf finished with embroidered dots and soft fringe detailing, adding a touch of colour while remaining easy to style.
• Price: $13.50 – $19.50
• Original price: $27 – $39
• Shipping: $4.99 for two items, $6.99 for three
• Valid: 01/27/2026 to 01/27/2026
Shapermint — Supportive Wear
Shapermint focuses on inclusive, comfortable shapewear designed for everyday wear. The range spans sizes S through 4XL and includes bras, tanks, leggings, shorts, and more.
The Sweetheart Wireless Contour Bra offers lift and shaping without wires, while wide bands and adjustable straps provide a smooth, supportive fit. The All Day Every Day Tank is designed to smooth the back, waist, and tummy, whether worn alone or layered under winter clothing. High-waisted shaping leggings and additional essentials are also available.
• Price: $15 – $31
• Original price: $34 – $96
• Shipping: $6.99, or free with two or more items
• Valid: 01/27/2026 to 01/27/2026
ThinOptics — Readers
ThinOptics offers ultra-thin, armless reading glasses designed to be lightweight yet durable. The readers pair with compact cases, including universal pods, wallet cases, and keychains, making them easy to carry anywhere.
The Readers 3-Pack provides added flexibility, while popular combinations like the Reader & Universal Pod and Reader & Keychain have earned tens of thousands of positive reviews. The Crescent half-moon design allows wearers to look down to read clearly and look up without switching glasses. Magnification options range from 1.0 to 2.5.
• Price: $15 – $31.50
• Original price: $30 – $63
• Shipping: $5, or free on orders over $29
• Valid: 01/27/2026 to 01/27/2026
Floopi — Slippers
Floopi’s slippers are designed for all-day comfort indoors and out. The Aurora Scuff features a breathable waffle-knit upper, smooth velour lining, and a plush faux fur footbed. The Victoria Scuff includes a chenille upper, faux fur lining, and a diamond-quilted footbed for added comfort and polish.
The Isabel Scuff offers a lattice-knit design with warm faux sherpa lining and footbed. All styles include durable indoor-outdoor rubber soles, making them suitable for quick trips outside.
• Price: $13
• Original price: $34
• Shipping: $3.99, or free with three or more items
• Valid: 01/27/2026 to 01/27/2026
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Common questions from GMA Deals shoppers
• Are these GMA Deals available after today?
Most GMA Deals & Steals offers are valid for one day only and end once inventory runs out.
• Do prices change during the day?
Some retailers adjust pricing or availability based on demand.
• Is shipping included?
Shipping policies vary by brand and are listed on each product page.
