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With the Super Bowl just weeks away, many fans across the US are rethinking their home viewing setup. On its shopping site, GMA has shared a new round of Super Bowl TV deals, highlighting big-screen options aimed at helping viewers catch every snap, replay and halftime moment in sharper detail.
The timing also coincides with the approach of the 2026 Winter Olympics in early February, giving households added incentive to upgrade. Retailers have begun cutting prices across a wide range of televisions, making mid-January one of the strongest periods of the winter season to buy.
Shopping note: Prices and availability can change quickly as demand builds closer to Super Bowl Sunday. The links below take you directly to retailer listings, where current pricing and delivery timelines are displayed.
Big-screen TVs built for game day
Samsung 77-inch OLED 4K Smart TV (2025 model)
For viewers looking to make a statement in the living room, Samsung’s 77-inch OLED delivers deep contrast, vibrant color, and smooth motion handling — features that matter most during fast-paced sports broadcasts.
- Price: $1,497.99
- Available at: Amazon
LG 65-inch LED 4K UHD Smart TV
LG’s 65-inch LED model hits a popular sweet spot for buyers who want a large screen without crossing into premium OLED pricing. It offers crisp 4K resolution and an intuitive smart TV platform suited to sports streaming apps.
- Price: $329.99 (previously $599.99)
- Available at: Best Buy
Mid-size TVs offering strong value
Amazon Fire TV 55-inch 4-Series (4K UHD)
This 55-inch Fire TV balances size, features, and affordability. With built-in access to live TV apps and streaming services, it’s a practical choice for households upgrading ahead of football season.
- Price: $299.99 (was $459.99)
- Available at: Amazon
Roku Select Series 55-inch 4K HDR Smart TV (2025)
Known for its simplicity, Roku’s smart TV platform makes jumping between sports apps and streaming services fast and frustration-free — a key benefit during live events.
- Price: $278 (was $349.99)
- Available at: Amazon
Compact TVs for smaller spaces
Insignia 32-inch Full HD Smart Fire TV
Ideal for bedrooms, dorms, or apartments, this 32-inch Insignia model delivers full HD resolution with smart features at a budget-friendly price point.
- Price: $89.99 (was $129.99)
- Available at: Best Buy
Insignia 32-inch HD Smart Fire TV
For shoppers focused strictly on cost, this entry-level option covers the basics and works well as a secondary screen for casual viewing.
- Price: $79.99 (was $129.99)
- Available at: Best Buy
What to keep in mind before buying
- Room size: Make sure the screen fits comfortably in your viewing space.
- Motion handling: Faster refresh rates can improve the look of live sports.
- Smart platform: Fire TV, Roku, and webOS each offer different app experiences.
- Delivery timing: Ordering early helps avoid last-minute Super Bowl shipping delays.
More Super Bowl-related discounts are expected to appear in the coming weeks as retailers compete for sports fans’ attention. If none of today’s deals feel right, checking back regularly could unlock even better savings before kickoff.
