A Singapore mother of five almost missed the moment she learned she had won S$30,000 after assuming the call was just another scam attempt.
Siti Hajar Ramli, 41, was informed that she had secured the second prize in Sheng Siong’s Selamat Hari Raya Lucky Draw. But instead of celebrating immediately, she initially viewed the unexpected phone call with suspicion—a reaction that has become increasingly common as scam calls continue to target consumers across the region.
Her experience highlights how growing fraud concerns are changing the way people respond to unexpected financial news, even when the opportunity is genuine.
An Unknown Number Nearly Ended the Conversation
When the call arrived, Siti noticed it came from a number she did not recognize. Having received numerous scam calls recently, she reportedly considered ending the conversation before hearing the full explanation.
Even after the caller identified herself as a Sheng Siong representative, Siti remained cautious. She later revealed that she was close to becoming frustrated with the caller because she believed it could be another fraudulent scheme.
Only after confirming that the call originated from Sheng Siong’s headquarters and verifying her personal details did she begin to believe the news.
A Daughter’s Small Gesture Became a Family’s Big Win
The winning entry was tied to Siti’s regular shopping trips at the Sheng Siong outlet in Junction 10. As a home-based business owner, she frequently purchases ingredients and household essentials from the supermarket.
What makes the story especially memorable is the role played by her 10-year-old daughter. The child helped fill in the lucky draw form and reportedly prayed that the family would receive some good fortune.
Weeks later, that wish appeared to come true.
For Siti, the prize is more than an unexpected reward. She said the money will help reduce financial pressure on her husband, who serves as the sole breadwinner for their family.
Inside Sheng Siong’s S$400,000 Hari Raya Promotion
The Selamat Hari Raya Lucky Draw ran from Feb. 20 through Apr. 16 and featured a total prize pool worth S$400,000.
The campaign’s grand prize winner received S$50,000, while Siti secured the second prize of S$30,000. The third prize was worth S$20,000. Additional winners received S$1,000 cash prizes and Corelle dinnerware sets.
Festive promotions like these have become increasingly popular among retailers seeking to reward loyal shoppers during major holiday periods. Official information regarding the campaign and winners is available through Sheng Siong’s Hari Raya Lucky Draw winner announcement.
Why More Consumers Are Questioning Prize Notifications
Stories involving lucky draw winners often focus solely on the reward, but Siti’s experience illustrates a larger issue affecting consumers today: trust.
With scam tactics becoming increasingly sophisticated, many people have adopted a “verify first, celebrate later” mindset. Fraudsters frequently impersonate companies, banks and government agencies, making caution a sensible first response.
The growing sophistication of online scams has made consumers more cautious about unexpected calls, emails and messages. Recent concerns surrounding major data breaches exposing customer information have only reinforced the need for people to verify communications before taking action.
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A Reminder That Verification Works Both Ways
Siti’s story demonstrates that caution does not have to mean automatically dismissing every unexpected opportunity. Instead, it shows the value of taking a few extra minutes to verify the source.
For businesses, the incident underscores the importance of transparent communication and clear verification processes. For consumers, it reinforces the importance of staying alert while remaining open to legitimate opportunities.
In an era where suspicious calls are often ignored, one unfamiliar number turned out to deliver life-changing news. What started as a potential scam in Siti’s mind ultimately became a S$30,000 surprise that will help support her family’s future.
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