Casio has introduced one of its most nostalgic collaborations yet with the launch of the Pokémon G-Shock GA-110PKM-7AJR. Designed to celebrate 30 years of the Pokémon video game series, the limited-edition watch blends the rugged performance of the iconic G-Shock line with design details inspired by Pikachu, the original Pokémon games and beloved characters from across the franchise.

Rather than creating a simple character-themed accessory, Casio has integrated Pokémon references into nearly every part of the watch—from the dial and resin strap to the collector packaging. The release is also attracting global attention because Japan will distribute the model through a lottery system, while buyers in the UK are expected to have direct purchasing access.

Pokémon G-Shock Watch Price and Release Date

In Japan, the Pokémon G-Shock is priced at ¥33,000, approximately US$205. Instead of a traditional first-come, first-served sale, Casio will sell the watch through a purchase lottery because of expected demand.

Lottery applications will be accepted through the official Casio Online Store from July 1 to July 6. Successful applicants are expected to be notified on the evening of July 16.

In the UK, the watch will retail for £220. Casio UK has not announced a lottery system, although purchases will be limited to one watch per customer account, suggesting stock may still be limited.

Why This Watch Celebrates Pokémon’s 30-Year Journey

The white resin case and strap feature bold accents in red, green and blue, paying tribute to Pokémon Red, Pokémon Green and Pokémon Blue—the original video games that launched the franchise and introduced players to the world of Pokémon.

Rather than covering the watch with large character artwork, Casio has taken a more refined approach. The anniversary theme is woven into the design through colours, symbols and subtle details that longtime fans are more likely to appreciate.

Pikachu and Poké Ball Design Details

The watch face includes several hidden touches inspired by the Pokémon universe. A secondary dial features a Poké Ball motif, while Pikachu’s iconic lightning-shaped tail acts as the indicator hand.

Turning the watch over reveals another exclusive feature—a special Pokémon 30th anniversary engraving on the stainless-steel caseback that distinguishes this edition from standard GA-110 models.

More Than 30 Pokémon Featured on the Strap

One of the most distinctive elements is the printed resin strap, which showcases artwork featuring more than 30 Pokémon species. Casio has included the starter Pokémon trio from every generation, allowing fans from different eras of the franchise to recognise familiar favourites.

Alongside Pikachu, the design also includes well-known Pokémon such as Eevee and Mew, making the band a celebration of the wider Pokémon universe instead of focusing on a single character.

Collector Packaging Adds Extra Value

The presentation has received just as much attention as the watch itself. The Pokémon G-Shock arrives inside a specially illustrated collector’s box, while the included storage case is designed to resemble a Poké Ball.

For collectors, the themed packaging enhances the overall experience and helps make this collaboration feel like a true anniversary release rather than a standard licensed product.

Full G-Shock Specifications

Although the collaboration focuses on Pokémon, Casio has retained the full functionality of the GA-110 platform. The company describes it as the first full-sized G-Shock collaboration with Pokémon, featuring a bold 51.2mm case.

• Official Model: GA-110PKM-7AJR
• Case Size: 51.2mm
• Shock Resistance
• 200-metre Water Resistance
• World Time: 29 time zones
• Stopwatch: 1/1000-second stopwatch
• Countdown Timer
• Multiple Daily Alarms
• LED Light

These features ensure the watch is more than a display piece. Owners still receive the durability and everyday performance that have made G-Shock one of Casio’s most successful watch collections.

Japan Lottery vs UK Availability

The buying process differs depending on where you live. Japanese customers must first enter Casio’s lottery before they can purchase the watch if selected. UK customers can buy directly from Casio’s website, although the one-watch-per-account limit suggests availability may still be restricted.

Collectors hoping to buy at retail price should follow official Casio announcements, as popular collaboration models often attract high demand shortly after release.

Why the Pokémon G-Shock Could Become a Collector Favourite

This collaboration goes beyond placing Pokémon artwork on an existing watch. The original game-inspired colour palette, Poké Ball sub-dial, Pikachu tail indicator, anniversary caseback, themed packaging and artwork featuring starter Pokémon from every generation create a release that celebrates the franchise’s history in a meaningful way.

It also combines two globally recognised brands, making it appealing to Pokémon fans, G-Shock collectors and buyers looking for a unique everyday watch.

Should You Buy the Pokémon G-Shock?

If you want a durable sports watch with genuine collector appeal, the Pokémon G-Shock delivers a compelling combination of functionality and nostalgia. It keeps the rugged performance of the GA-110 while introducing exclusive anniversary details that are unavailable on standard models.

Collectors interested in high-demand product launches may also want to read about the Aldi £14.99 Air Cooler launch in the UK, another consumer release that gained attention because of its price and expected demand.

For official specifications, regional availability and lottery information, visit the Casio G-Shock website.