CUPERTINO, California — Apple’s September 2026 event begins today, Wednesday, September 9, at 10 a.m. Pacific Time (1 p.m. Eastern Time). The company is expected to introduce its next premium iPhones and could use the presentation to reveal its first foldable iPhone.
Apple event quick answer
Date: Wednesday, September 9, 2026
Start time: 10 a.m. PT / 1 p.m. ET / 6 p.m. BST / 10:30 p.m. IST
Australia: 3 a.m. AEST on Thursday, September 10
Where to watch: Apple’s website, Apple TV app and official YouTube channel
Updated September 9, 2026, at 9:01 p.m. IST: The event is scheduled to begin in about 90 minutes. This article will be updated as Apple confirms its announcements.
Apple calls the event “Surprise and shine.” It will stream from Apple Park in Cupertino, with the official broadcast available on the Apple Events website, the Apple TV app and Apple’s YouTube livestream. Apple has confirmed the time and viewing options, but it has not listed the products that will appear.
What time is the Apple event today around the world?
The keynote starts at 10 a.m. in California. Viewers in the United States can tune in at 1 p.m. Eastern, noon Central and 11 a.m. Mountain Time.
In the United Kingdom, the stream begins at 6 p.m. BST. It starts at 7 p.m. CEST across countries including Germany, France, Spain and Italy, and at 10:30 p.m. IST in India.
Because of the time difference, Australian and New Zealand viewers will watch on Thursday, September 10. The broadcast begins at 3 a.m. AEST in Sydney and Melbourne, 2:30 a.m. ACST in Adelaide, 1 a.m. AWST in Perth and 5 a.m. NZST in New Zealand.
No subscription is required to watch through Apple’s website or YouTube. The video page can be opened before the start time, while a replay is normally available after the presentation ends.
Will Apple announce the iPhone 18 and a foldable iPhone?
The biggest focus is expected to be the iPhone 18 Pro and iPhone 18 Pro Max. Reports ahead of the event point to camera changes, battery improvements and Apple’s next-generation chip, although specifications, prices and release dates remain unconfirmed until Apple announces them on stage.
A possible foldable iPhone is generating even greater interest. Reports have used names including “iPhone Duo” and “iPhone Ultra,” but Apple has not confirmed either name. The device is widely expected to use a book-style design that opens into a larger display, placing it against premium foldables from Samsung and Google.
Pricing reports have centered on a starting figure of about $2,000, with higher-storage versions potentially costing more. That figure should still be treated as reported pricing rather than official information. Apple will need to confirm the product name, configurations, colors and shipping schedule during the event.
The regular iPhone 18 may not arrive alongside the Pro models. Several reports suggest Apple could split the lineup and move the standard iPhone 18, iPhone 18e and a newer iPhone Air into a later launch window. If that happens, today’s presentation would be unusually concentrated on premium devices.
Other possible announcements include the Apple Watch Series 12, Apple Watch Ultra 4 and new AirPods. Software release dates may also be disclosed, but new Macs and iPads could be reserved for a separate event.
The presentation also carries added significance at the top of the company. Apple’s leadership transition followed Tim Cook’s move away from the chief executive role, making this the first major product event under CEO John Ternus.
For buyers, the most important details to watch are the confirmed iPhone names, starting prices, preorder date and retail release date. Until those appear in Apple’s presentation or Newsroom, leaked specifications and prices should not be considered final.
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