Chipotle is giving Friday the 13th a lighter twist this year with a one-hour buy-one-get-one offer for customers willing to show up with a tattoo. For burrito fans in Cincinnati, that means a short afternoon window to pick up a free entrée, provided they arrive with some kind of ink, doodle, or temporary design on display.
The promotion runs on Friday, March 13, from 3 p.m. to 4 p.m. local time at participating Chipotle restaurants across the United States. During that hour, customers who show a tattoo can claim a buy-one-get-one-free deal on menu items including burritos, bowls, tacos, and salads.
Chipotle’s Friday the 13th burrito deal
The offer is tied to a playful condition. Customers do not need real permanent ink to qualify. Chipotle says permanent tattoos, temporary tattoos, and even hand-drawn designs will all work for the deal, turning the promotion into an easy way for fans to join in without visiting a tattoo studio first.
Under the terms of the offer, each free item must be matched with the purchase of an entrée of equal or greater value. The company is also limiting the giveaway to five free menu items per check, which keeps the promotion aimed at individual customers and small groups rather than large catering-style orders.
The idea behind the promotion
Chipotle’s campaign is built around the long-running Friday the 13th flash tattoo tradition, where tattoo shops often release small pre-designed pieces known as flash sheets for the occasion. The chain is borrowing that energy and linking it to the internet joke that people can look “tatted like a Chipotle bag,” thanks to the brand’s signature black doodle artwork on its takeout packaging.
The result is a marketing stunt designed to blend social media humor, tattoo culture, and one of the chain’s most popular menu draws. Chipotle has outlined the promotion and store details through its official website, where customers can also check restaurant availability.
Where to get the deal in Cincinnati
Cincinnati-area customers can take part by visiting their nearest Chipotle during the one-hour promotion window. Because the deal is available for just 60 minutes, timing matters more than usual, especially at busier city and suburban locations where afternoon traffic can build quickly.
For local diners, that means planning ahead before heading out. The offer may be simple, but it comes with a narrow pickup period and a visible tattoo requirement. In other words, the burrito might be free, but turning up unprepared could still leave customers paying full price.
For Chipotle fans in Cincinnati, the appeal is obvious: a free entrée during a quirky, limited-time event that leans into the mood of the day without taking itself too seriously. On a date known more for superstition than celebration, a one-hour burrito deal may end up being the part most customers remember.
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