Tory Johnson is celebrating her birthday with a special Good Morning America Deals & Steals lineup featuring discounts across beauty, fragrance, jewelry, home, food and fashion.
The September 14, 2026 offers start at $9, with discounts reaching up to 73% off on selected products. Most of these are one-day offers and are available only while supplies last. Here are the deals product by product.
1. NEST NEW YORK — Candles, Perfumes & Diffusers
Discount: 50% off
Deal Price: $10.50–$112.50
Regular Price: $21–$225
Shipping: $9.99
Limit: 10 per product
NEST NEW YORK’s birthday deal covers a wide selection of home and personal fragrances. Shoppers can choose from votive, classic and three-wick candles, reed diffusers, perfume oils, eau de parfum and discovery sets.
Available scents include Ocean Mist & Sea Salt, Moroccan Amber and Amalfi Lemon & Mint. The perfume oils combine individual fragrance notes with baobab oil for a skin-softening fragrance experience.
2. Clarté NYC — Lab-Grown Diamond Jewelry
Discount: 50%–57% off
Deal Price: $360–$1,816
Regular Price: $720–$4,225
Shipping: Free
Clarté NYC is offering some of the biggest-ticket products in the birthday event. The collection includes IGI-certified lab-grown diamond jewelry handcrafted in New York City.
Choices include pear-cut diamond pendants ranging from 1 to 5 carats, set in solid 14-karat gold, as well as round and pear-shaped lab-diamond studs from 1 to 3 carats.
3. Virtue Labs — Hair Care
Discount: 50% off
Deal Price: $22–$45
Regular Price: $44–$90
Shipping: $4; free on orders over $40
Limit: 3 per product
Virtue Labs is offering half-price hair-care products featuring its Alpha Keratin 60ku technology.
Products include the Recovery Shampoo & Conditioner for damaged hair and Healing Oil, designed to smooth, soften, moisturize and add shine.
4. Laura Geller Beauty — Cosmetics
Discount: 50%–73% off
Deal Price: $12–$69
Regular Price: $24–$257
Shipping: Free
Laura Geller Beauty has the largest advertised percentage discount in this Deals & Steals event, with selected cosmetics reduced by as much as 73%.
The promotion covers beauty products and sets, with prices beginning at just $12 and free shipping included.
5. Biossance — Skin Care
Discount: 50% off
Deal Price: $15–$37
Regular Price: $30–$74
Shipping: Free
Limit: 3 per product
Biossance is offering half-price skin care built around its vegan squalane formulas.
Featured products include Squalane + Vitamin C Rose Oil, Squalane + Copper Peptide Rapid Plumping Serum and Squalane + Firm & Lift Dual Serum.
6. TULA — Skin Care
Discount: 50% off
Deal Price: $14.50–$34
Regular Price: $29–$68
Shipping: $7; free over $40
Limit: 5 per product
TULA’s offer includes skin-care formulas featuring probiotic extracts.
Among the available products are the Cult Classic Purifying Face Cleanser and 24-7 Moisture Hydrating Day & Night Cream, along with SPF products, eye balms and serums.
7. Softies — Marshmallow Lounge Set
Discount: About 50% off
Deal Price: $79
Regular Price: $160
Shipping: $9.99; free when buying two or more
Limit: 6 per order
Softies is featuring its Solid Marshmallow V-Neck Lounge Set for $79.
The set combines a relaxed V-neck top with loose straight-leg pants and comes in multiple colors, making it one of the event’s seasonal fashion picks for cooler weather.
8. Forme — Posture-Correcting Activewear
Discount: 50% off
Deal Price: $14.50–$119
Regular Price: $29–$238
Shipping: $12
Limit: 8 items per order
Forme’s sale includes bras, leggings, tees and socks designed around posture and body-alignment technology.
Its posture-correcting bras have attracted additional attention because Taylor Swift wore a Forme bra while rehearsing for The Eras Tour.
9. Geometry — Tea Towels
Discount: 50% off
Deal Price: $9
Regular Price: $18
Shipping: $2.99
At $9, Geometry tea towels are the lowest-priced offer highlighted in Tory Johnson’s birthday lineup.
The waffle-weave towels are designed for cleaning and drying and come in numerous designs, including fall, festive and Halloween-themed options.
10. Kosterina — Olive Oils & Vinegars
Discount: 50% off
Deal Price: $14–$28.50
Regular Price: $28–$57
Shipping: $5.99
Limit: 1 per product
Kosterina’s Mediterranean-inspired lineup includes Greek extra-virgin olive oils made from Koroneiki olives, along with flavored oils and vinegars.
Options include the Extra Virgin Duo, Green Goddess Olive Oil, Crushed Fruit Vinegar Trio and a balsamic vinegar trio.
11. Home Magnetics — Games & Maps
Discount: 50%–51% off
Deal Price: $44–$159
Regular Price: $89–$325
Shipping: $4.99
Home Magnetics combines wall decor with games and travel memories.
The promotion includes USA and world magnetic travel maps, magnetic chess boards and Wordle on the Wall, with game boards measuring 18 by 18 inches and including their playing pieces.
12. SIJO — Bedding
Discount: 50% off
Deal Price: $42.50–$107.50
Regular Price: $85–$215
Shipping: $9.95; free over $100
SIJO’s offer focuses on cooling bedding, including AiryWeight eucalyptus sheets made with TENCEL lyocell fibers.
Shoppers can also find matching duvet covers and the DOZ Adjustable Memory Foam Pillow, which is designed to provide customizable support and a cool-to-the-touch feel.
Deal Summary
The GMA Deals & Steals Tory’s Birthday Picks are valid on September 14, 2026, with products starting at $9. Discounts generally run from 50% off to as much as 73% off, depending on the brand and product.
The lineup includes NEST NEW YORK, Clarté NYC, Virtue Labs, Laura Geller Beauty, Biossance, TULA, Softies, Forme, Geometry, Kosterina, Home Magnetics and SIJO. Availability is limited, and individual shipping charges, purchase limits and other conditions vary by brand.
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