Rare Woolworths Disney Ooshie Hits $100 Million eBay Bid as Sale Raises Questions

An ultra-rare Woolworths Disney Ooshie has drawn national attention after an eBay auction for a Flocked Bullseye figurine displayed a final bid of AU$100,000,019.15. The extraordinary number has fuelled interest in the 2026 promotion, but there is still no verified public evidence that a buyer completed a $100 million payment.

That distinction matters for collectors. A displayed winning bid is not the same as a completed sale, so the auction should not be treated as proof that the small Toy Story figure is genuinely worth $100 million.

Why the Flocked Bullseye Ooshie is so rare

Bullseye is Woody’s horse from Disney and Pixar’s Toy Story films. The rare version is described as “flocked” because it has a soft, velvet-like surface rather than the finish used on a standard Ooshie.

Only 125 Flocked Bullseye Ooshies were reported to be available nationwide, making it one of the hardest figures to find in Woolworths’ 2026 Disney Ooshies range.

The promotion launched on July 15, 2026 with 40 characters from Disney, Pixar, Marvel and Star Wars. Eligible shoppers can receive one mystery pack for every $30 spent at participating Woolworths, BIG W and MILKRUN outlets, subject to the promotion’s terms and stock availability.

Because the figures come in sealed mystery packs, shoppers cannot select Bullseye directly. That combination of chance and very limited supply has helped create a busy resale and swapping market.

How the eBay auction reached AU$100 million

The Bullseye auction attracted wider attention as bidding climbed into the tens of thousands of dollars before eBay displayed a closing figure of AU$100,000,019.15.

Other listings and bids for the same rare character have appeared at dramatically lower levels. That gap is one reason the record-looking figure needs to be treated cautiously.

Online discussion also focused on repeated activity in the auction history. Repeated bids are not proof of manipulation because eBay’s automatic bidding system can increase bids on behalf of someone who has entered a higher maximum amount.

However, eBay says bidding patterns that significantly increase a price without an apparent advantage to the bidder can be among the signs it considers when reviewing possible shill bidding.

Did anyone actually pay $100 million?

There is no verified public confirmation that the winning bidder completed payment for AU$100,000,019.15.

For anyone trying to value a collectible, completed transactions matter far more than spectacular asking prices or unconfirmed auction results. A seller can list an item at almost any price, while an auction can close without ultimately producing a completed purchase.

The Flocked Bullseye can therefore be described as exceptionally rare, but the $100 million figure should not be presented as its established market value.

What eBay says about artificial bidding

eBay prohibits shill bidding, which it defines as bidding intended to artificially increase an item’s price, desirability or search standing.

Under eBay Australia’s official shill bidding policy, sellers cannot bid on their own listings, and people connected to a seller cannot place bids simply to push up the price.

eBay also states that activity which appears suspicious is not automatically proof of shill bidding. Reports can be investigated and action may range from removing a listing to restricting or suspending accounts where a breach is established.

What should collectors use as a realistic price guide?

The safest way to estimate value is to compare several completed sales of the same version in similar condition rather than relying on the highest listing visible online.

Packaging, condition, the number of figures entering the resale market and how much demand remains after the promotion ends can all influence prices. A rare item can command a premium without every advertised figure becoming a realistic selling price.

Interest in limited-edition merchandise is not unique to Ooshies. Similar behaviour appears around Sydney Easter Show showbags and collectible favourites, where scarcity and exclusive designs can quickly shape demand.

Swap Days have become part of the Ooshies craze

Woolworths held a nationwide Ooshies Swap Day on August 8, 2026, drawing large crowds of collectors looking to exchange duplicates and complete their sets.

Strong turnout led to a second round of swap events on August 15. The extra event gave families another way to search for missing characters without relying entirely on online resale listings.

The promotion is scheduled to continue until August 25, 2026, or earlier if stocks are exhausted. Woolworths has also said unused Ooshies from the 2026 range can be returned to participating stores for recycling until October 31.

Supermarket promotions can attract attention well beyond ordinary grocery shopping, as seen in unusual consumer stories such as a live frog found inside a Woolworths lettuce bag.

What buyers should check before paying a premium

Anyone considering an expensive Ooshie should check completed sales, review the seller’s feedback, compare several recent transactions and inspect clear photographs of the exact item being offered.

The biggest risk is assuming that one extreme auction has permanently reset the market. Interest can remain high while a promotion is active, but collectible prices can change quickly once more items reach resale platforms or the initial rush fades.

For now, the Flocked Bullseye remains one of the standout rarities of Woolworths’ 2026 Disney Ooshies campaign. Its scarcity is well established, while its true resale value is better judged through completed purchases than an unverified $100 million auction figure.

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