An ultra-rare Woolworths Disney Ooshie has drawn national attention after an eBay auction displayed a final winning bid of AU$100,000,019.15 for a Flocked Bullseye figurine.
The figure is extraordinary, but there is no confirmed evidence that a buyer actually paid $100 million. That distinction matters for collectors because a displayed winning bid is not the same as a completed sale, and it should not be treated as the true market value of the toy.
What is the rare Flocked Bullseye Ooshie?
The collectible is a special version of Bullseye, Woody’s horse from Disney and Pixar’s Toy Story franchise. The term “flocked” refers to the soft, velvet-like finish on the figurine.
Only 125 Flocked Bullseye Ooshies are reported to be in circulation nationwide, making it one of the hardest pieces to find in the 2026 Woolworths Disney Ooshies promotion.
The mystery-pack format adds to the demand because shoppers cannot choose which character they receive. Finding Bullseye depends on chance, and that scarcity has helped push resale prices sharply higher.
Why did the eBay bid reach $100 million?
The auction first attracted attention after bidding climbed past $32,000. By the time it closed, eBay showed a final bid of AU$100,000,019.15.
Other Bullseye listings were far lower, ranging from about $100 to tens of thousands of dollars. Separate auctions had also attracted bids near $1,000, $4,000 and $20,000.
The huge gap between those prices and the $100 million result immediately raised doubts. Online users also questioned repeated bidding activity seen in the auction history.
Repeated bids do not automatically prove wrongdoing because eBay uses automatic bidding, where a buyer can set a maximum amount and the system increases bids when needed. However, the unusual pattern is one reason the auction has faced scrutiny.
Did someone really pay $100 million?
There is currently no verified confirmation that the winning bidder completed the payment.
For collectors, this is the most important part of the story. An auction result can look spectacular, but a price becomes a stronger indicator of value only when a buyer actually pays and the transaction is completed.
That means the Flocked Bullseye should not automatically be described as a $100 million collectible.
What does eBay say about fake bidding?
eBay treats auction bids as commitments to buy and prohibits activity designed to artificially increase prices.
Under eBay Australia’s official shill bidding policy, users can face action if bidding is used to manipulate an item’s price or desirability.
eBay has also said it does not generally restrict how high someone can bid on unique or collectible items. If a winning bidder fails to pay, the seller may be able to offer the item to another bidder.
How much is the rare Bullseye really worth?
| Collectible | Reported listing price |
|---|---|
| Flocked Bullseye | About $100 to $69,000+, excluding the disputed $100 million auction |
| Platinum Buzz Lightyear | Around $159 |
| Glow-in-the-Dark exclusives | Up to around $90 |
| Standard full set | About $260 to $286 |
These figures are mostly asking prices or active listings, not guaranteed completed sales. Anyone checking value should compare several completed transactions rather than relying on the highest advertised price.
Which other Ooshies are rare?
Other sought-after characters include Platinum Buzz Lightyear and glow-in-the-dark versions of Stitch, Grogu, The Mandalorian and Mike Wazowski.
Collector interest in limited-edition family merchandise is not new. Similar demand can be seen around Sydney Easter Show showbags and collectible favourites, where exclusive characters and limited availability can quickly influence demand.
How can shoppers get an Ooshie?
Woolworths is offering Disney Ooshies with eligible purchases during the promotion, subject to campaign terms and stock availability. Because they come in mystery packs, shoppers cannot guarantee which character they will receive.
This means even customers opening many packs may never find one of the 125 Flocked Bullseyes.
Why has the promotion become so popular?
Retail expert Gary Mortimer has linked the campaign to the scarcity effect, where people tend to value an item more when supply is extremely limited.
The mystery-pack system also creates a variable reward, increasing excitement because shoppers do not know which character they will receive.
Woolworths regularly attracts attention beyond ordinary grocery shopping, including unusual stories such as a live frog found inside a Woolworths lettuce bag, showing how quickly supermarket-related stories can capture public interest.
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When is Ooshies Swap Day?
Woolworths has announced a nationwide Ooshies Swap Day on August 8 from 1pm to 2pm at Woolworths and Big W stores.
Collectors can bring duplicate pieces and exchange them with others. Leftover Ooshies can also be placed in participating in-store recycling bins.
The broader promotion is scheduled to continue until August 25, 2026, or earlier if stocks run out.
What buyers and sellers should know
Anyone considering paying a high resale price should check completed sales, review seller feedback, inspect clear photographs and avoid assuming that one extreme auction establishes market value.
Prices may also change after the promotion ends. Scarcity can support long-term value, but supermarket collectibles can also fall sharply once the initial excitement fades.
For now, the Flocked Bullseye is unquestionably rare. What remains uncertain is its real resale value, and until the $100 million transaction is confirmed as completed, that headline figure should be treated with caution rather than as a reliable price benchmark.
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