Snoop Dogg is expanding his frozen dessert business with the launch of Snoopsicle, a new sherbet popsicle now available at select Costco warehouses across the United States. The release comes just ahead of the Fourth of July holiday, when demand for frozen treats typically rises, and marks the first popsicle introduced under the Dr. Bombay brand that Snoop Dogg co-founded with his son, Cordell Broadus.
Costco shoppers can purchase Snoopsicle in a 24-count box priced at $14.99. While celebrity-backed food products often generate attention because of the name attached to them, this launch reflects Dr. Bombay’s continued effort to expand beyond premium ice cream into a broader frozen dessert lineup.
What Is Snoopsicle?
Snoopsicle features a sherbet blend of raspberry, cherry and lime, marketed under the flavor name “Razzed Out.” According to the packaging, the frozen bars are made with real fruit juice and contain no artificial colors.
Rather than introducing a traditional creamy ice cream bar, Dr. Bombay has opted for a fruit-forward sherbet recipe that fits the summer season. The combination is designed to deliver a refreshing taste while offering an alternative to conventional frozen desserts.
Each Costco package includes 24 individually wrapped bars, making it suitable for family gatherings, barbecues and holiday celebrations. At roughly 62 cents per bar before taxes, the pricing also aligns with Costco’s reputation for value-oriented bulk purchases.
How Dr. Bombay Has Expanded
Snoopsicle is the newest addition to the Dr. Bombay portfolio, which has steadily expanded since the brand entered the frozen dessert market. Before launching its first popsicle, the company introduced flavors including Blueberry Muffin, Peanut Butter & Jelly, Strawberry Cream, Tropical Sherbet, Orange Cream, Caramel Apple and Long Beach Fruit Cart, the latter inspired by Snoop Dogg’s hometown in Southern California.
The company traces its inspiration to Snoop Dogg’s father, whose upbringing on a Mississippi dairy farm helped shape the brand’s focus on traditional ice cream-making and quality ingredients. That family connection has become a central part of Dr. Bombay’s identity as it competes in an increasingly crowded frozen dessert market.
Dr. Bombay has also expanded beyond specialty locations. After opening a scoop shop in Venice, California, the company brought its ice cream products to major retailers including Walmart and 7-Eleven. The Costco rollout represents another step toward reaching mainstream grocery shoppers.
Why Costco Is an Important Retail Partner
Costco has become one of the preferred retailers for introducing new food products because its warehouse model encourages shoppers to try family-sized items at competitive prices. Seasonal launches often gain additional visibility as customers share new discoveries across social media.
The timing of Snoopsicle’s release is equally significant. Frozen desserts typically see stronger demand during summer, and launching shortly before Independence Day allows the product to reach consumers during one of the busiest periods for outdoor entertaining.
Consumers looking for additional warehouse savings can also explore the latest Costco Kirkland discounts, which highlight several recently reduced grocery and household products.
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What Shoppers Should Know Before Buying
Although Snoopsicle has officially launched, availability currently varies because it is being stocked at select Costco warehouses. Shoppers may want to check with their local warehouse before making a trip specifically for the product.
The introduction also reflects a broader trend of celebrities building long-term consumer brands instead of releasing one-time promotional products. By expanding into frozen bars while continuing to offer premium ice cream, Dr. Bombay is broadening its product range and testing demand in another fast-growing category.
For consumers, Snoopsicle offers a combination of recognizable branding, fruit-based sherbet flavors, real fruit juice and warehouse pricing. Whether it becomes a permanent Costco item will likely depend on customer demand during the summer selling season.
More information about Dr. Bombay’s products and brand is available on the official Dr. Bombay website.
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