Meta Platforms stock price today (Thursday, January 29, 2026): shares of Meta Platforms Inc. (NASDAQ: META) are trading near $669 in U.S. market hours, as investors balance strong advertising performance with rising costs tied to artificial intelligence and data-center expansion.
Market snapshot
| Ticker | META (NASDAQ) |
| Price today (approx.) | $669 |
| Market capitalisation | About $1.8 trillion |
Meta’s stock has remained volatile following its latest earnings update, which showed continued strength in digital advertising revenue. The company’s core platforms — Facebook, Instagram, and WhatsApp — continue to benefit from resilient advertiser demand, particularly in the U.S. and other major markets.
However, investor attention has increasingly shifted toward Meta’s spending outlook. The company has signalled significantly higher capital expenditure in 2026, largely driven by investments in artificial intelligence infrastructure, custom chips, and data-centre capacity. While long-term bulls see this as necessary to defend Meta’s competitive position, others worry about margin pressure in the near term.
According to reporting by Reuters , Meta has warned that AI-related spending will rise meaningfully this year, reinforcing its commitment to building large-scale computing power even as investors scrutinise costs more closely.
From a market-structure perspective, Meta continues to trade as a high-beta technology stock. When sentiment around growth and AI remains positive, META tends to outperform; when markets rotate toward defensive assets, the shares can face profit-taking despite solid fundamentals.
For U.S. investors checking the market today, Meta sits at an intersection of strong cash generation and heavy reinvestment. The stock’s direction in coming weeks is likely to depend on how convincingly the company can translate AI spending into future revenue growth while maintaining discipline on costs.
