Advanced Micro Devices shares edged higher on Wednesday, with the stock rising to $203.23 (+0.27%) as investors reacted to reports that CEO Lisa Su is planning a trip to South Korea next week to discuss cooperation on artificial intelligence memory supply with Samsung Electronics.
The visit, expected to begin on March 18, could include a meeting with Samsung Electronics Chairman Jay Y. Lee, according to a report by Maeil Business Newspaper citing industry sources. The discussions are expected to focus on securing supplies of high-bandwidth memory (HBM), a critical component used in advanced AI processors.
The potential talks highlight how the semiconductor industry is racing to secure advanced memory components as companies compete to build the infrastructure powering artificial intelligence systems.
HBM supply becomes critical in the AI chip race
High-bandwidth memory has become one of the most important technologies in modern AI hardware. The memory allows processors to transfer massive volumes of data at extremely high speeds, making it essential for AI training, inference workloads, and large-scale data center computing.
Companies including AMD, Nvidia, and major cloud providers are rapidly expanding their AI computing capabilities. However, limited global production of HBM has created a supply bottleneck across the semiconductor industry.
Samsung Electronics and SK Hynix dominate the market for advanced memory technologies, which has made partnerships with these manufacturers increasingly valuable for companies designing AI chips.
If AMD strengthens cooperation with Samsung, it could improve the company’s ability to scale production of its AI accelerators used in cloud data centers and enterprise computing environments.
Additional meetings expected with Naver
During the South Korea trip, Lisa Su is also expected to meet with executives from Naver, the country’s largest internet platform and search engine operator. The report said she plans to meet CEO Choi Soo-yeon to explore potential collaboration.
Naver confirmed that a meeting between its leadership and AMD had been scheduled but declined to provide details about the agenda.
Industry sources suggest the discussions may include cooperation on expanding semiconductor supply for data centers, developing sovereign AI infrastructure, and exploring next-generation computing technologies.
Such partnerships could help AMD deepen its presence in Asia’s rapidly growing artificial intelligence ecosystem.
Timing overlaps with Nvidia’s major AI conference
The visit is expected to coincide with Nvidia’s annual developer conference, GTC, which runs from March 16 to March 19 in San Jose, California.
The event is widely considered one of the most important gatherings in the artificial intelligence industry, where companies unveil new chips, software platforms, and partnerships designed to accelerate AI adoption.
With the AI sector already in focus during the conference week, developments involving major chipmakers like AMD are likely to draw heightened attention from investors.
AMD also expands into emerging quantum computing workloads
Beyond the supply chain discussions, AMD has also been expanding its footprint in next-generation computing technologies.
The company recently reported a milestone partnership with Xanadu Quantum Technologies, demonstrating hybrid quantum-classical computing capabilities for advanced engineering simulations.
The collaboration focuses on computational fluid dynamics simulations used in industries such as aerospace engineering. AMD’s GPUs were used to accelerate the classical computing portion of the quantum workflow.
While quantum computing remains an early-stage technology, the partnership highlights how AMD’s high-performance computing infrastructure could play a role in emerging hybrid computing environments.
Investors weigh valuation and growth outlook
Despite the strong interest in AI infrastructure, AMD shares have seen some volatility in recent weeks. The stock’s 30-day return is roughly 2.8% lower, reflecting short-term market fluctuations.
However, some analysts still view the company as undervalued relative to long-term growth potential. With AMD trading around $203, consensus analyst targets average approximately $289, suggesting the stock is about 31% below projected valuation levels.
Independent valuation models from Simply Wall St estimate AMD could be trading roughly 36% below
Data center expansion remains central to AMD strategy
AMD’s long-term growth strategy increasingly revolves around accelerated computing platforms used in artificial intelligence, cloud infrastructure, and high-performance computing.
Demand for AI hardware has surged as companies build larger data centers to support machine learning models, generative AI tools, and enterprise analytics systems.
As a result, semiconductor companies are competing not only on processor performance but also on supply chain strength, manufacturing capacity, and ecosystem partnerships.
Securing reliable HBM memory supply could therefore play a crucial role in AMD’s ability to deliver its AI chips at scale.
For now, the market reaction remains modest, with AMD shares trading at $203.23 (+0.27%). However, investors will likely continue monitoring developments around memory supply partnerships, AI infrastructure expansion, and next-generation computing technologies that could shape the company’s growth trajectory.
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