Red Rooster has entered Australia’s roast chicken price battle with a limited-time $10 Whole Roast Chicken deal, putting fresh pressure on Coles and Woolworths at a time when shoppers are closely watching grocery and takeaway costs.
The offer starts on July 1, 2026, and runs until August 18, 2026, but customers will need to plan ahead because the discounted chickens are not available every day of the week.
What Red Rooster Is Offering
Under the promotion, customers can buy a whole hot roast chicken for $10 at participating Red Rooster restaurants across Australia.
The deal is available only on Monday, Tuesday and Wednesday, with a limit of two chickens per customer. It is also subject to daily stock availability, meaning some stores may sell out during busy periods.
Customers can access the offer through dine-in, takeaway and drive-thru. However, Red Rooster says the deal is not available through delivery platforms or Click & Collect.
Why the $10 Price Matters
The promotion directly challenges one of the most recognisable supermarket convenience meals in Australia: the hot roast chicken.
Coles and Woolworths roast chickens are commonly priced around $12, meaning Red Rooster’s $10 offer gives shoppers a saving of about $2 compared with the major supermarket chains.
The deal also represents a bigger discount compared with Red Rooster’s own usual pricing, with the promotional price around $5 lower than its previous regular price.
A Cost-of-Living Play for Australian Households
For many families, a roast chicken is more than a single dinner item. It can be used for sandwiches, salads, wraps, pasta, rice bowls or leftovers the next day.
That makes the promotion especially relevant during a period when many Australians are trying to stretch weekly food budgets without giving up convenience.
Red Rooster CEO Sam Bragg said Australians are being more careful with spending but still expect quality, freshness and taste. The company says its chickens are hand-seasoned in restaurant, stuffed fresh daily and slow-roasted for at least 55 minutes.
Where Customers Can Get the Deal
The $10 roast chicken offer is available at participating Red Rooster restaurants nationally. Customers should check their nearest restaurant before visiting, as not every location may be included.
Full promotion details and store information can be checked through the official Red Rooster website.
How It Compares With Supermarket Roast Chickens
Australia’s hot roast chicken market remains competitive. Coles and Woolworths are popular for convenience, while IGA and Costco also attract value-focused shoppers.
Earlier this year, consumer group Canstar rated IGA highly for roast chicken taste, while Costco remains one of the cheapest options with its rotisserie chicken priced around $7.99. IGA prices can vary by store, generally ranging from about $7.99 to $13.49.
Red Rooster’s advantage is not only price but also positioning. Instead of asking customers to visit a supermarket, the chain is using a familiar fast-food format with drive-thru and takeaway access.
Important Conditions Before You Visit
- The deal starts on July 1, 2026.
- It ends on August 18, 2026.
- It is available only on Monday, Tuesday and Wednesday.
- There is a limit of two chickens per customer.
- The offer applies only while stocks last.
- It is available at participating restaurants only.
- It can be purchased through dine-in, takeaway and drive-thru.
- It is not available through delivery or Click & Collect.
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Why This Could Bring More Shoppers to Red Rooster
The promotion may help Red Rooster attract customers who normally buy roast chicken during a supermarket shop. By placing the price below Coles and Woolworths, the chain is giving shoppers a clear reason to compare value.
The Monday-to-Wednesday timing is also strategic. These are typically quieter trading days for takeaway chains, so a strong value deal could help increase midweek foot traffic.
For shoppers, the main risk is availability. Because the offer is limited to participating stores and daily stock levels, customers may need to arrive earlier or check ahead before making a special trip.
Readers following Australian grocery and retail savings can also read our report on Woolworths’ Olive AI shopping assistant with Smart Swaps, which looks at another cost-saving move in the supermarket sector.
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