HSBC Plans to Cut Nearly 70% of UK Financial Adviser Roles in AI Push

HSBC Plans to Cut Nearly 70% of UK Financial Adviser Roles in AI Push

LONDON — HSBC is preparing sweeping job cuts across its UK wealth management business, with nearly 70% of financial adviser roles and around half of management and specialist positions potentially being eliminated as the bank accelerates its use of artificial intelligence.

The proposed restructuring, reported by the Financial Times and Reuters, could significantly change how HSBC serves affluent customers in Britain. The bank is currently consulting on the changes, meaning the final number of redundancies has not yet been confirmed.

HSBC does not disclose the total workforce in its UK wealth business, although the division is understood to employ hundreds of relationship managers across the country.

Financial advisers face the biggest reduction

The sharpest proposed cut would affect financial advisers, whose numbers could fall by nearly 70%.

HSBC is also considering eliminating about half of management and specialist roles within the business. Some teams could be heavily reduced as the bank restructures operations around digital services and AI-supported tools.

Employees ultimately affected by the proposals are expected to leave by the end of October, according to the report.

However, the percentages remain part of a consultation process and should not be treated as final job-loss figures.

HSBC says wealth services are becoming more digital

HSBC has not publicly confirmed the reported 50% and 70% figures.

The bank said its UK wealth and premium banking operation was continuing to evolve by offering more digitally enabled products and customer journeys designed to meet changing client needs.

That shift fits with HSBC’s broader restructuring plans. Swikblog previously reported on HSBC’s reported 20,000-job overhaul linked to its AI strategy, showing that the latest UK wealth changes are part of a wider effort to simplify operations.

Georges Elhedery has made AI a core priority

Chief executive Georges Elhedery has pushed artificial intelligence deeper into HSBC’s strategy since taking over in 2024.

At an investor event in May 2026, Elhedery warned that generative AI would eliminate some jobs and said employees needed to embrace technological change rather than resist it.

HSBC has said AI is already being used to simplify processes, improve productivity and provide more personalised services. The bank’s AI strategy describes tools designed to give relationship managers faster access to market information and customer insights.

The bank has also strengthened its AI leadership. Swikblog previously covered HSBC’s appointment of its first chief AI officer and the workforce concerns around the move.

Wealth management remains important to HSBC

The scale of the proposed cuts is notable because wealth management remains a key growth area for HSBC.

The bank has previously set ambitious targets for expanding its UK wealth assets, meaning the latest restructuring does not necessarily signal a retreat from the market. Instead, HSBC appears to be pursuing growth with fewer employees and greater reliance on technology.

Customers may see a different advice model

The biggest question for clients is how a much smaller adviser workforce could change access to human financial guidance.

Wealth management often involves complex decisions about investments, retirement, inheritance and tax planning. Those areas still depend heavily on professional judgement and personal relationships, even as AI becomes more capable.

HSBC therefore faces a difficult balance: reducing costs and increasing automation without weakening the human advice that many affluent customers expect.

Final job-loss figure remains unclear

HSBC has not released a detailed breakdown showing exactly how many workers would lose their jobs or which locations would be most affected.

The consultation could also change the final scale of the restructuring.

For employees, the immediate focus will be on which roles survive the overhaul. For customers, attention will turn to whether adviser access becomes more limited and how quickly HSBC shifts wealth services toward digital and AI-supported channels.

The proposals mark another significant step in the banking industry’s AI transition, showing that automation is beginning to reshape not only back-office work but also specialist and customer-facing roles.

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