X is ending its Creator Revenue Sharing programme and replacing it with Original Content Rewards, a new system designed to pay creators for original ideas, reporting, expertise, creativity and commentary.
The change affects current monetised accounts and users hoping to earn from X. New applications for Revenue Sharing are closed, while existing members can continue earning until September 7, 2026. Membership will not transfer automatically; eligible creators must apply for the replacement programme when access begins rolling out from September 8.
X Original Content Rewards eligibility
Applicants must meet these requirements:
- Subscribe to Premium, Premium+ or Premium Business.
- Be at least 18 years old.
- Have at least 500 verified followers.
- Record 500,000 verified Home Timeline impressions in the previous 90 days.
- Follow X’s rules and applicable monetisation policies.
Replies are excluded from the 500,000-impression requirement. An account may therefore show strong total engagement without recording enough eligible Home Timeline impressions.
The threshold operates over a rolling 90-day period, so eligibility can change as older impressions leave the calculation. Creators can review the stated conditions through X’s official Original Content Rewards page.
Final Revenue Sharing payout dates
Existing members will receive three remaining payments as the outgoing programme closes:
- August 14, 2026: First transition-period payout.
- August 28, 2026: Second scheduled payout.
- September 11, 2026: Final expected payment covering eligible earnings through September 7.
Beginning September 8, existing Revenue Sharing members will gradually receive access to apply for Original Content Rewards. Those who become eligible and enrol on or after that date are expected to receive their first new-programme payment on September 25.
Original Content Rewards payments will be issued every two weeks. August 28 has been identified as the programme’s first payout date, while September 25 applies to eligible former Revenue Sharing members entering after the transition begins.
Which impressions will earn money?
Earnings will be based on qualified impressions generated by original posts. A qualifying view must be unique, come from a Premium user and occur in the Home Timeline. At least 50% of the post must be visible on the viewer’s screen.
Replies do not qualify. Views from non-Premium users and activity outside the Home Timeline should not be treated as monetisable impressions.
This means the public view counter is not a payout calculator. A post can receive substantial overall reach but produce fewer qualified impressions. X has not disclosed a fixed payment rate per 1,000 views, so reaching 500,000 impressions establishes eligibility but does not guarantee a particular income.
What counts as original content?
The programme is intended for material created or meaningfully developed by the account owner. This may include first-hand reporting, original videos and photographs, specialist analysis, educational posts, creative work and distinctive commentary.
Reporting on an existing story can still add original value when a creator contributes verified information, expertise or a genuinely new perspective. Simply changing a headline or lightly rewriting someone else’s post may not be sufficient.
The policy arrives as X continues expanding its services beyond the public timeline, including the planned XChat encrypted messaging platform.
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Copied and reuploaded posts will not qualify
Content copied or substantially reproduced from another creator will be ineligible. Material downloaded from another platform and uploaded to X will also be excluded.
Cropping a video, changing a caption, adding a watermark or making minor edits may not turn copied material into an original post. Creators who want to respond to someone else’s work should use X’s Quote or Share Video functions, which preserve a connection to the original publisher.
The rules do not establish a general ban on every use of artificial intelligence. However, AI-assisted posts still need to comply with platform policies, respect ownership and provide genuine value. The wider debate around Grok and safeguards for AI-generated images also shows why creators must verify automated material before publishing it.
What creators should do before September 8
Existing members should confirm that their Premium subscription is active, check their verified-follower count and review their latest 90-day performance. They should remember that total analytics may include replies and other views that do not qualify.
Creators should audit downloaded videos, copied text, unattributed photographs and lightly modified posts. Keeping original files, drafts and publishing records may help establish ownership if a dispute arises.
X has not yet published a universal payout formula, country-by-country rates, a detailed originality appeal process or complete instructions covering payment providers, minimum balances and tax documents.
Creators in India and other international markets should avoid estimating earnings until account-specific terms become available. Currency conversion, payment charges and local tax responsibilities may affect the final amount received.
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