By Swikblog News Desk | About Us
In-N-Out Burger has quietly removed the number “67” from its ordering and ticketing system after a viral TikTok trend triggered repeated disruptions at multiple restaurant locations across the United States. Instead of calling out order 67, staff now jump directly from 66 to 68 — a change customers quickly noticed.
The decision comes as the fast-growing “6-7” meme — a Gen Alpha-driven social media phenomenon — continues to dominate TikTok, Instagram Reels and YouTube Shorts. Videos featuring teens yelling “six-seven!” at fast-food counters have racked up millions of views, encouraging crowds of young customers to deliberately try to trigger the number in public spaces.
According to People Magazine, employees were frequently overwhelmed after customers began gathering near pickup stations, waiting to film staff announcing the meme-associated number. Some restaurants reported noise spikes, crowding near counters, and sudden surges of customers attempting to order small items just to hear “67” called.
Local coverage from Hawaii News Now also confirmed that the change has been rolled out across numerous stores after managers raised concerns about safety, workflow disruptions and inconsistent customer experiences.
What Is the “6-7” Trend?
The meme’s origins are surprisingly unclear. While some social media users tie it to a viral track circulating on TikTok, others say the phrase spread largely through gaming communities and teen slang culture, gaining momentum as a simple inside joke.
Its popularity ballooned so quickly that Dictionary.com named “6-7” the 2025 Word of the Year, citing its cultural influence despite having “no fixed meaning.” The meme’s sudden rise demonstrates how internet culture can reshape offline behaviour within weeks — even forcing changes at major brands.
In-N-Out Not the Only Brand Impacted
The frenzy has also spread beyond In-N-Out. Brands across the U.S. have leaned into the craze with limited-time promotions, including Wendy’s offering 67-cent Frosties and Pizza Hut promoting 67-cent wings.
Marketing experts say the trend illustrates how unpredictable online culture has become — and how brands are adapting rapidly to avoid disruptions or capitalize on viral moments.
Customers React as “67” Disappears
Reaction online has been mixed. While many found the move hilarious, others expressed disbelief that a meme could alter a company’s decades-old operating system. Videos showing the “skipped” number on order screens have already started circulating, attracting millions of views and further fueling online debate.
For now, In-N-Out has not indicated whether the change is permanent — but with the meme showing no signs of slowing, the number “67” may remain absent for the foreseeable future.
