Written by James Carter
PITTSBURGH / REDMOND — Profitmind, an AI decision-intelligence platform designed for retail teams, says its product is now available via Microsoft Marketplace, giving enterprise customers another route to deploy the software through Microsoft’s procurement and cloud ecosystem.
In a statement carried by Business Wire, Profitmind said Microsoft customers worldwide will be able to discover and deploy the platform through Microsoft Marketplace, with integration and management across Microsoft Azure and other Microsoft products.
Profitmind positions itself as a way for merchandising and planning teams to reduce manual spreadsheet work and speed up weekly trading decisions. The platform uses multiple specialised “agents” intended to emulate how retail teams work across functions — surfacing opportunities, testing trade-offs, and presenting recommendations in a format aimed at supporting faster execution.
A marketplace push to make enterprise AI easier to buy and deploy
Microsoft has been expanding Marketplace as a single destination where corporate buyers can find cloud software and AI tools that integrate into Microsoft’s products. Microsoft describes the service as a unified storefront for cloud solutions and AI apps and agents, with streamlined purchasing and governance for organisations (Microsoft Learn).
The broader strategy also reflects Microsoft’s effort to consolidate business-focused AI storefronts into one marketplace aimed at enterprise buyers, simplifying billing and procurement for customers already using Microsoft’s cloud and productivity stack, as previously reported by Reuters.
What Profitmind says it does for retail teams
Profitmind describes its approach as “agentic” — meaning the software is designed to take initiative in analysis and recommendation-making, rather than acting as a passive dashboard. The company says its agents combine internal performance data with external competitive signals to generate prioritised actions across pricing, promotions, inventory, marketing and assortment.
“Microsoft’s global reach, and its track record in business software give Profitmind a powerful foundation to scale fast,” said Dr Mark Chrystal, the company’s chief executive, adding that Marketplace availability should make adoption easier for enterprise retailers.
Keith Mercier, Microsoft’s vice-president for worldwide retail and consumer goods, said the platform shows how agentic AI can translate complex merchandising and planning data into prioritised actions — areas he described as central to retail operations.
Profitmind says it is already used by more than a dozen retailers across multiple regions. The company also claims it has delivered measurable outcomes for some customers, including profit improvements and significant reductions in manual data work, though those figures were not independently verified.
