Morrisons has completed the rollout of stoma-friendly toilets across all 497 of its full-sized UK stores with accessible bathroom facilities, marking a major accessibility upgrade for customers and staff living with a stoma.
The supermarket said the change follows customer feedback and is designed to make everyday shopping trips easier, safer and more dignified for people who need suitable toilet facilities while away from home.
For many people living with a stoma, a routine visit to the supermarket can come with added stress. Standard accessible toilets do not always provide the space, privacy or equipment needed to manage a stoma comfortably, which can make longer shopping trips difficult.
What Morrisons has changed in its toilets
The upgraded accessible toilets now include wall hooks for hanging clothing or bags, shelving for medical supplies, discreet waste disposal bins and mirrors positioned to help with quick appliance checks.
Morrisons worked alongside Colostomy UK and Scottish Parliament member Edward Mountain to ensure the facilities meet the practical needs of the stoma community.
The retailer said the changes are intended to support “independence, dignity and comfort” for both customers and colleagues. It described the nationwide rollout as a major milestone in its wider commitment to accessible shopping.
Although the update has been widely described online as a new “toilet rule,” it is not a restriction on shoppers. It is an accessibility improvement aimed at giving people with stomas safer and more practical facilities in Morrisons stores.
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Part of wider health and accessibility changes
The stoma-friendly toilet rollout is one of several customer-focused initiatives introduced by the retailer this year, following earlier upgrades to toilet facilities in Morrisons stores aimed at improving accessibility for shoppers.
Morrisons has also partnered with the NHS to add cancer awareness messages to nine new own-brand bath and shower products. The packaging includes reminders such as “Be body aware” and “Know the signs of cancer,” encouraging customers to seek medical advice if they notice anything unusual.
In another recent change, the supermarket announced the rollout of sanitary bins across male customer toilets in its UK stores to support men living with incontinence.
The latest move gives wider visibility to an issue that is often overlooked in public spaces. For people living with a stoma, practical details such as a shelf, hook, mirror or discreet bin can make the difference between feeling anxious about leaving home and being able to shop with confidence.
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