Morrisons has introduced a major change inside customer toilets across its UK supermarkets, becoming the first supermarket chain in the country to install male sanitary bins across all of its main stores.
The move covers Morrisons supermarkets nationwide, with the retailer saying the rollout has been completed across its estate of nearly 500 stores. The change means men who use incontinence pads will now have access to more discreet and hygienic disposal facilities while shopping.
The supermarket said the decision was shaped by customer feedback and forms part of a wider push to make its stores more accessible for people with different health and mobility needs. The change applies to Morrisons supermarkets, but not every Morrisons Daily convenience store, as some smaller branches do not have customer toilets.
Why Morrisons has changed its toilets
The new bins have been introduced under “The Bog Standard” guidelines, created by phs Group and Prostate Cancer UK. The guidance is designed to help public places and workplaces better support men living with urinary incontinence, including those recovering from prostate cancer treatment.
For many men, incontinence is not just a medical issue. It can affect confidence, travel, work and ordinary daily routines. A simple trip to the supermarket can become stressful if there is nowhere suitable to dispose of used pads privately.
According to Prostate Cancer UK, prostate cancer is one of the most common cancers affecting men. Morrisons also highlighted that one in eight men will get prostate cancer, with the risk rising to one in four for Black men.
Incontinence can be a lasting side effect for some men after treatment. The retailer said as many as 60% of men who undergo a radical prostatectomy, surgery to remove the prostate and cancer cells, may experience urinary incontinence afterwards.
Despite this, male public toilets often do not provide sanitary disposal bins. Campaigners say that lack of provision can leave men feeling embarrassed, isolated or unable to take part in normal activities. Research linked to the campaign has suggested that more than a third of affected men have stopped or reduced grocery shopping because proper facilities were not available.
David Scott, Corporate Affairs Director at Morrisons, said the supermarket was proud to become the first in its sector to meet The Bog Standard guidelines across every supermarket. He said the company had listened to customers and recognised the challenges faced by men living with incontinence.
A wider accessibility push
The toilet upgrade is not the first accessibility change Morrisons has made this year. In March 2026, the chain introduced stoma-friendly toilets across its supermarkets. It also added NHS messaging to own-brand bath and shower products to help customers spot possible cancer symptoms earlier.
In 2025, Morrisons launched Sensory Support Boxes in stores after working with the National Autistic Society. Those boxes were designed to make shopping easier for autistic customers who may find busy supermarket environments overwhelming.
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The latest move also links to the wider “Dispose with Dignity” campaign, which is calling for better sanitary disposal facilities for men in public toilets. Prostate Cancer UK has urged the UK Government to support changes to Health and Safety Executive guidance so male sanitary bins become more widely available in public spaces.
Nick Ridgman, Head of Support Services at Prostate Cancer UK, said many men need bins to dispose of pads discreetly and hygienically, but too often they are missing from men’s toilets. He said the issue can cause stress and shame, stopping some men from going out, working or doing things they enjoy.
Matthew Brabin, CEO of phs Group, said the male incontinence bins were developed after speaking with men affected by prostate cancer. He praised Morrisons for leading the way in the supermarket sector and said other major businesses should now consider similar action.
Supermarkets are increasingly being judged not only on prices and product ranges, but also on how well they support customers in store. Swikblog recently reported on another major retail change after Tesco began replacing barcodes with QR codes in a UK first, showing how supermarket chains are rethinking everyday shopping experiences.
For Morrisons customers, the new toilet facilities may appear like a small change at first glance. But for men living with incontinence, it could make shopping feel less stressful, more dignified and more accessible.
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