Good Morning America (GMA) is celebrating 15 years of its popular Deals & Steals shopping segment with exclusive discounts on fashion, kitchen essentials, footwear, home accessories and gourmet food.
On Thursday, October 8, 2026, shopping expert Tory Johnson unveiled a special anniversary collection featuring savings of up to 71% off, with select products starting at just $6.
The anniversary offers include popular brands such as May Mahjong, DEMDACO, Schmidt Brothers Cutlery, Cozy Earth, Vionic and Kansas City Steaks.
Most featured deals are available for one day only, October 8, while supplies last. Shoppers can find the offers through the official website,
gmadeals.com.
1. May Mahjong â 50% Off Mahjong Tiles and Accessories
Sale price: $12.50â$147.50 | Regular price: $25â$295
May Mahjong is offering a 50% discount on its collection of American Mahjong tiles and gaming accessories.
The featured tile sets combine traditional Mahjong design with a modern appearance. Each engraved tile features a distinctive macaron-style profile made with four stacked layers of complementary colors.
The collection includes whimsical artwork inspired by delicate tea motifs, creating an elegant look for Mahjong enthusiasts.
Shoppers can also purchase non-slip gaming mats designed to keep tiles in place during play, along with matching dice, storage bags, racks and other accessories.
Deal details:
- Discount: 50% off
- Sale price: $12.50â$147.50
- Original price: $25â$295
- Shipping: $9.99
- Purchase limit: Four per product
- Offer valid: October 8, 2026, only
2. DEMDACO Kitchen Boa â 50% Off
Sale price: $12 | Regular price: $24
DEMDACO is offering its popular Kitchen Boa for $12, reduced from its regular price of $24.
The Kitchen Boa is a wearable kitchen towel designed to rest comfortably around the neck, keeping it accessible while cooking, cleaning or preparing meals.
Unlike traditional kitchen towels that are frequently placed on countertops or shoulders, the Kitchen Boa allows users to dry their hands, wipe surfaces and handle small kitchen tasks without searching for a towel.
The collection includes several wrinkle-resistant designs suitable for everyday kitchen use.
Deal details:
- Discount: 50% off
- Sale price: $12
- Original price: $24
- Shipping: $4.95
- Free shipping: Orders over $40
- Offer valid: October 8, 2026, only
3. Schmidt Brothers Cutlery â 50% Off Kitchen Knives
Sale price: $35â$175 | Regular price: $70â$350
Schmidt Brothers Cutlery is marking the GMA anniversary celebration with 50% savings on selected kitchen knives and knife sets.
The company’s knives are made with German stainless steel and combine modern styling with practical kitchen performance.
The collection is designed for both home cooks and experienced chefs, with options suitable for preparing vegetables, slicing bread, chopping ingredients and other everyday cooking tasks.
Shoppers can choose from individual knives or complete knife block sets, depending on their kitchen needs.
Deal details:
- Discount: 50% off
- Sale price: $35â$175
- Original price: $70â$350
- Shipping: Starts at $4.99
- Purchase limit: Two per order
- Offer valid: October 8, 2026, only
4. Cozy Earth Loungewear â 50% Off With Free Shipping
Sale price: $7â$69 | Regular price: $14â$138
Cozy Earth is offering 50% off selected men’s and women’s loungewear, with free shipping included.
The brand’s collection features brushed bamboo fabric made from viscose derived from bamboo, designed to provide a soft, breathable feel.
Its relaxed silhouettes are intended for comfortable wear at home while remaining suitable for casual outings.
The anniversary promotion includes joggers, hoodies, classic sleepwear, socks and newer waffle-knit styles.
Available designs feature understated colors and comfortable fits, making the collection suitable for everyday use.
Deal details:
- Discount: 50% off
- Sale price: $7â$69
- Original price: $14â$138
- Shipping: Free
- Available products: Joggers, hoodies, sleepwear, socks and waffle-knit styles
- Offer valid: October 8, 2026, only
5. Vionic Shoes â 50% Off Women’s Flats
Sale price: $65â$67.50 | Regular price: $130â$135
Vionic is offering 50% savings on selected women’s flats as part of the GMA anniversary shopping event.
Two featured styles are the Larissa flat and Caroll 2.0 ballet flat.
The Vionic Larissa features a square toe, decorative bow and subtle wedge, combining a classic appearance with a slightly elevated design.
The Vionic Caroll 2.0 offers a modern take on the traditional ballet flat, featuring a flexible construction, elastic topline and streamlined silhouette.
Both styles incorporate Vionic’s Vio Motion Technology, designed to combine cushioning, support and everyday comfort.
Deal details:
- Discount: 50% off
- Sale price: $65â$67.50
- Original price: $130â$135
- Shipping: $5
- Featured styles: Larissa and Caroll 2.0
- Offer valid: October 8, 2026, only
6. Kansas City Steaks â 50% Off Meat Packages
Sale price: $62.50â$175 | Regular price: $125â$350
Kansas City Steaks is offering 50% off selected premium meat packages for the GMA anniversary event.
The company sources beef from Midwestern stockyards and uses a wet-aging process lasting up to 28 days to enhance tenderness.
The steaks are then flash-frozen and shipped directly to customers, providing a convenient option for home cooking, family gatherings and special occasions.
Available packages include prime top sirloin, prime rib roast, bone-in rib-eye and herb-roasted whole turkey.
Deal details:
- Discount: 50% off
- Sale price: $62.50â$175
- Original price: $125â$350
- Shipping: $12.95
- Available products: Steak packages, prime rib roast, bone-in rib-eye and turkey
- Offer valid: October 8, 2026, only
GMA Deals & Steals October 8, 2026: Price Comparison
| Brand | Sale price | Discount |
|---|---|---|
| May Mahjong | $12.50â$147.50 | 50% |
| DEMDACO | $12 | 50% |
| Schmidt Brothers | $35â$175 | 50% |
| Cozy Earth | $7â$69 | 50% |
| Vionic | $65â$67.50 | 50% |
| Kansas City Steaks | $62.50â$175 | 50% |
Although the broader anniversary promotion advertises discounts of up to 71% and starting prices of $6, all six product collections detailed above are listed at 50% off.
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