UK shoppers are being advised not to eat a specific batch of Brioche Pasquier Pitch Chocolate and Hazelnut Brioches after the manufacturer warned that some packs may contain pieces of hard white plastic.
The recall is limited to the 225g pack containing six individually wrapped brioches. The affected packs carry the best-before date 04 March 2026 and the batch code UK 034.
The product was distributed through several major UK retailers, including Tesco, Asda and Ocado. No other batch codes or products made by Brioche Pasquier have been included in the recall notice.
Why the brioche packs are being recalled
The recall was issued because some of the brioches may contain hard plastic fragments. This type of foreign-body contamination can create a choking hazard, particularly for young children, and may cause injury if swallowed.
Product recalls involving plastic, metal or glass are treated seriously because the contamination may not be visible until the food is opened or eaten. A pack can appear sealed and undamaged while still containing an unsafe object.
How to identify the affected product
Customers should check both the best-before date and batch code printed on the packaging. The recall applies only when both details match the following information:
- Product: Brioche Pasquier Pitch Chocolate and Hazelnut Brioches
- Pack size: 225g, containing six brioches
- Best-before date: 04 March 2026
- Batch code: UK 034
Packs with a different best-before date or batch code are not identified as part of this recall.
What customers should do now
Anyone who has the affected pack should not eat the product. Customers should follow the instructions provided by the retailer or contact Brioche Pasquier’s customer care team for return and refund information.
Shoppers who regularly buy recalled food items for children or family members may also find this guide to checking affected baby formula batches useful for understanding how batch numbers and date codes are used in food safety notices.
Customers do not need to consume the product to qualify for the recall process. The most important step is to keep the packaging available so the identifying details can be checked.
What the official notice confirms
The UK Food Standards Agency has published the product details and consumer advice in its official recall notice. The agency states that the possible presence of plastic means the affected batch may be unsafe to eat.
Full identification information is available in the Food Standards Agency product recall alert .
Retailers usually place recall notices in stores and online when affected products have been sold. Customers should continue checking official guidance in case return instructions or contact details are updated.
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