A recall has been issued for a specific batch of chocolate-and-hazelnut-filled brioches sold in the UK, after concerns the packs could contain hard white plastic pieces that may pose a choking risk.
The affected product is Brioche Pasquier Pitch Chocolate and Hazelnut Brioches in a 225g six-pack. The recall applies only to packs with the best before date 04 March 2026 and batch code UK 034. It has been sold through major UK retailers, including Asda, Tesco and Ocado.
Food safety officials warned the potential presence of plastic makes the product unsafe to eat. Foreign-body contamination can cause choking, and if swallowed, may also injure the digestive system.
What shoppers should do
- Do not eat the brioches if your pack matches the best before date and batch code above.
- Check the back of the packaging for the best before date and batch code.
- Follow the official recall guidance and contact the brand’s customer care team for next steps.
The manufacturer said no other batch codes, and none of its other products, are included in this recall.
For the full product identification and consumer advice, see the official notice from the UK Food Standards Agency recall alert .
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Food recalls are issued when a product is considered to present a safety risk, and retailers typically display point-of-sale notices explaining how customers can return affected items.
