Bed Bath & Beyond Launches $100,000 Giveaway for Shoppers With Old Coupons

Bed Bath & Beyond is giving shoppers a new reason to search through drawers, purses and old storage boxes. The home goods brand has launched a $100,000 giveaway for customers who still have its famous 20% off coupons, turning a once-common retail discount into the centerpiece of a new comeback campaign.

The promotion, called the “Legendary Coupon Hunt,” invites customers to bring old Bed Bath & Beyond coupons to participating stores for a 20% discount and a chance to win prizes. The biggest reward is a $100,000 home makeover for the shopper who submits the oldest coupon.

For Bed Bath & Beyond, the campaign is not just about coupons. It is a nostalgia-driven push to rebuild attention around a brand that went from retail giant to bankruptcy court and is now trying to return to physical stores under a new strategy.

How the $100,000 Coupon Giveaway Works

The Legendary Coupon Hunt runs through July 21. Shoppers can redeem old Bed Bath & Beyond 20% off coupons at participating Bed Bath & Beyond, Kirkland’s and The Container Store locations.

Each coupon redemption gives customers 20% off their purchase and enters them into prize drawings. The grand prize will go to the customer who brings in the oldest coupon during the promotion period.

The company is also offering 100 gift cards worth $500 each and 50 gift cards worth $100 each. That means shoppers do not need to have the oldest coupon to still have a chance at a reward.

Customers should check the official promotion details and eligibility rules through the Bed Bath & Beyond website before visiting a store.

Why These Old Coupons Still Have Power

Bed Bath & Beyond’s 20% off coupons became one of the most recognizable tools in American retail. Many shoppers kept them in kitchen drawers, bags, filing folders and cookbooks because the coupons felt useful even long after they arrived in the mail.

That habit is exactly what the company is trying to revive. Bed Bath & Beyond president Amy Sullivan said customers treated the coupons like “treasure” for decades, saving them because they believed they might be valuable someday.

The new promotion gives that old customer behavior a fresh purpose. Instead of launching a standard sale, Bed Bath & Beyond is using a familiar symbol to bring former shoppers back into the brand’s orbit.

A Retail Comeback Built Around Familiarity

Bed Bath & Beyond was founded in 1971 and grew into one of the biggest home goods chains in the United States. By 2018, it had more than 1,500 stores, and in 2020 it ranked among the top U.S. retailers.

The brand also developed a strong cultural identity. Its coupons, packed aisles and home-shopping appeal became familiar enough to appear in pop culture, including a storyline in the comedy series “Broad City.”

But the business weakened as online competition, store costs and changing shopping habits pressured the chain. By 2023, Bed Bath & Beyond had shrunk to about 360 stores before filing for Chapter 11 bankruptcy protection in April.

The company closed its remaining physical stores later that year. Overstock.com then acquired the Bed Bath & Beyond brand rights and relaunched the business online.

Why the Timing Matters Now

The coupon giveaway comes as Bed Bath & Beyond tries to rebuild its retail presence under CEO Marcus Lemonis, who took the role in January 2026. The company has emphasized cost discipline, acquisitions and selective store expansion rather than a return to its old massive footprint.

That strategy is already taking shape through plans for 22 co-branded Bed Bath & Beyond and The Container Store locations in cities including Austin, Charlotte, Chicago, Houston and Nashville.

The approach gives the brand a way to return to physical retail while sharing store space and customer traffic. It also links the coupon campaign with a larger effort around Bed Bath & Beyond’s return to physical stores.

What Shoppers Should Know

For shoppers, the practical move is simple: check before throwing away any old Bed Bath & Beyond coupons. Even if a coupon does not win the grand prize, it may still unlock a 20% discount and entry into smaller prize drawings during the campaign.

For the company, the bigger test is whether old loyalty can become new traffic. A coupon hunt can create short-term attention, but Bed Bath & Beyond still has to convince customers that the revived brand is worth visiting beyond the sweepstakes window.

The promotion shows how valuable a familiar retail asset can become when used at the right moment. Bed Bath & Beyond is not only asking shoppers to find old coupons. It is asking them to give the brand another look.

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