Google introduces somewhere between 500 and 600 changes to its search engine algorithm each year. With each update, new SEO marketing trends emerge. These trends could impact your marketing efforts in the new year.
Here are five key SEO trends to keep an eye on in 2022. Adding these strategies to your SEO campaign could boost your organic rankings.
Higher rankings on search engines will help you generate more website traffic, leads, and sales. Your ROI will improve, allowing your business to grow.
Discover how to develop an innovative marketing strategy by learning more about the latest SEO trends today!
1. Long-Form Content and EAT
First, take a look at the types of SEO content you’re creating. Though shorter posts are easier and faster to write, long-form content is key. Long-form content gives you a chance to demonstrate your expertise.
As you explore the latest SEO marketing trends, you’ll likely hear the acronym “EAT.” EAT stands for expertise, authority, and trustworthiness. Demonstrating EAT could help you engage and attract customers.
Focus on demonstrating EAT within your long-form posts. Avoid adding fluff, though. Instead, remain concise and helpful as you develop your content.
You can click here to learn more about the different types of SEO content that can benefit your SEO campaign.
2. Artificial Intelligence
Artificial intelligence is changing how consumers interact with online content. It’s also impacting search engine rankings. Google uses its RankBrain to determine rankings.
Make sure you create content that allows you to engage and captivate users. Keep up with new trends that involve AI, too.
3. Core Web Vitals
As you develop your innovative marketing strategy for 2022, make sure to audit your website. Google uses its Core Web Vitals to find websites that offer a positive user experience.
If your website is slow, outdated, or insecure, your rankings could drop.
Instead, update your website so it’s fast and user-friendly.
4. Video Content
About 79% of people would rather watch a video than read about a product. Adding video content among different types of SEO content can benefit your rankings. You could rank for featured snippets, boosting your rankings on search result pages.
Make sure to add a transcript along with your video content to optimize your post for specific keywords.
5. Voice Search
Consumers are now using virtual assistants like Google, Alexa, and Siri more often. With that in mind, you might want to review your keyword research. Look for keywords that are phrased as questions.
Answering those questions within your SEO content can help you appear for more voice searches.
Set for Success: The Top SEO Marketing Trends for 2022
Want to set your SEO campaign up for success in 2022? Make sure to add these SEO marketing trends to your plans for the year. Following the latest trends will help you develop an effective, innovative marketing strategy.
You can reach more customers online, generate more business, and boost your ROI with ease!
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