How to create SEO friendly content
SEO friendly content is one that helps search engines rank your site high.
Some marketers think that such texts should be packed with keywords. However, the idea is to enable search engines to find and understand them and to link to the topic you are writing about like Cheetahpapers gives you more additional tips on writing the SEO friendly content.
As you will learn from this article, writing for SEO is much more than just stuffing texts, movies and other content formats with keywords.
1. Use headings and subtitles
The use of headlines and subtitles is important for SEO for several reasons.
First, you can quickly look through the text. So it’s easier to read. People are more willing to share easy-to-read content.
The same is true for search engine robots. When walking on the page, they recognize the headers and use them to better understand the content, e.g. assess which parts are most important, etc.
In addition, headers and subtitles help even saturate the page with keywords. However, remember not to abuse this option.
2. Add links to existing content
One of the ways search engine positioning is to evaluate the number of backlinks a given site has.
Good content usually has a lot of backlinks – both external and internal.
If you want to direct traffic to your site and position older content better, be sure to link them in new posts.
This will help search engine robots – and users – find your best articles.
In addition, linking to high-quality good sites has a positive effect on your site’s position. The better the links, the higher your position in search results.
In addition, the use of reliable sources to create content inspires the trust of recipients.
3. Optimize the length of the content
Once, most blog posts had up to several hundred words. It was about numbers – the more published posts, the more traffic to the site.
It rarely happens today. Even on the GetResponse blog, you are reading, you will usually find articles with a length of 1500 words and more, published less frequently.
This is because in the last few years Google has started to give greater priority to longer, higher quality content. He wants to provide the most accurate answers possible. It often boils down to the fact that posts are to contain the most detailed answers to questions asked by users.
It is no longer enough to write an article for 300 words. However, it is not about blurring the subject of the texts too much.
Take a look at Google Analytics reports and see which content generates the most engagement. Which are the most visited and which users read the longest? Analyze what content has the highest conversion, e.g. newsletter subscription.
And then use this information to determine the best approach that works for your industry.
4. Choose your keywords wisely
Some marketers like to just sit down and start writing. They leave SEO optimization at the end.
Others start by writing down the keywords they intend to use in the content.
I prefer the second approach.
You start by defining keywords that are relevant to the topic you’re working on. You are looking for them in your head, you use a keyword planning tool available on Google or a more advanced solution like Ahrefs or SERPSTAT. Or you rent an SEO agency that will take care of everything on your behalf.
And when you start writing, use keywords in the title, header, meta descriptions, ALT tags, and the main content.
5. Optimize graphics
If you want the content to be interesting and shared, you’ll need graphics. People are much more eager to buy from companies whose websites contain attractive and matching photos.
You can optimize your photos by adding keywords to image file names and creating ALT tags.
Also, make sure to optimize the size of the photo. Too large photos will take longer to load, and this will have a bad effect on SEO.
Images should be as small as possible, but still clearly visible and of good quality. In many photo editors, you can use the built-in tools to optimize them. If you do not have such a program, Squoosh will be an alternative, a free tool with which you can resize images and compress them quickly.
6. Enable content sharing
You’ve managed to prepare an SEO friendly, content-rich and interesting article that readers read with pleasure. The next step is to make it available. Sites such as ShareThis or AddThis allow you to easily put social buttons on the page so that users can easily share content.
7. Create high-quality content
This should be an obvious matter, but it is not always remembered. The best way to encourage users to read and get involved is to create useful and fun content. Search engines appreciate sites with high-quality content on the right topic. Quality matters more than any other factor.
Once you have a good idea of how to write and format content, consider using one of the tools below to simplify the texts and streamline the process of creating them.
Content optimization tools
Read-Able is a tool that analyzes the text, giving it an overall assessment of the degree of readability. You’ll find out what age group can read the article easily. If you have a page URL, you can enter it instead of the text.
Keyword Density Checker
<a href=”https://www.venttraffic.com/tools/keyword-density”> Keyword Density </a>Checker scans the text or URL and checks how many times the keyword was used. This is especially useful if the article is very long and you want it to not be overloaded with keywords. As I mentioned, keywords should account for 1-2 percent of the text.
This tool analyzes the page and URL and prepares an overview of the factors affecting optimization. You can add up to five keywords that the algorithm will search for and evaluate how often each of them was used.