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World Tourism Day 27th September 2023 Theme

UNWTO – United Nations World Tourism Organization started a celebration of World Tourism Day in the year 1980 which is celebrated every year on 27th September. This Day is considered a big landmark for Global Tourism and to make them aware of the significant role of Tourism.

The Sustainable Development Goals (SDGs) in particular, Goals 1 (no poverty), 5 – gender equality, 8 (decent work and economic growth) and 10 (reduce inequalities)- are identified as a pillar of tourism .

UNWTO, a specialized agency of the United Nations focused on sustainable and responsible tourism, is encouraging tourism around the world to strive for inclusion and growth. UNWTO ensures that all members of the sector, including communities, minorities, youth, and others who would otherwise be left behind, have a role in its development.

Theme of World Tourism Day 2023

This year the theme of World Tourism Day 2023 is- Tourism and Green Investment

As per UNWTO document the purposed theme of World Tourism Day 2023 is Tourism and Green Investment and the host country for the celebration of World Tourism Day is Riyadh, Kingdom of Saudi Arabia

On World Tourism Day 2023, the UNWTO underscores the urgency of directing investments towards the well-being of both people and the planet, emphasizing the pursuit of prosperity. This moment calls for fresh, inventive solutions, moving beyond conventional investments that solely boost economic growth and productivity.

“World Tourism Day 2023 will beckon the international community, governments, multilateral financial institutions, development partners, and private sector investors to converge around a fresh tourism investment strategy.”

Host Country for World Tourism Day 2023

Every Year United Nations World Tourism Organization decides the theme and host country for World tourism day which draws attention towards tourism.

This year the host country for the celebration of World Tourism Day is Riyadh, Kingdom of Saudi Arabia

The official celebration will not be hosted for the first time in the 40-year history of the World Tourism Day by a single Member State of the United Nations agency. The countries of the Mercosur bloc are instead being jointly used as hosts (Argentina , Brazil, Paraguay and Uruguay, joining Chile to observer status). This co-hosting agreement is an example of the spirit that UNWTO recognizes as indispensable for the recovery of international solidarity that is characterized by tourism.

How tourism provides employment?

Travel and tourism provide employment to nearly 300 million people in the world either directly or indirectly. It’s almost equal to 1 out of 10 jobs in the world provided by the Tourism sector. It provides equal opportunities for men and women with less training to gain a job in this sector. The skill required in tourism is not like you have to learn advanced technology, Even you are not highly educated just with a simple formal training you can get a decent job.

Some top careers opportunities in Travel and tourism are Travel Agent, Hotel Manager, SPA Manager, Tour Operator, Event Organizer, Tour Guide, Executive Chef, PR Manager, etc.

Do you know around 40% of People in small nations like Maldives, Bhutan, Seychelles, Cape Verde, Cambodia earn their livelihoods from the Travel and Tourism Sector.

UNWTO has created a platform “Tourism for SDGs” which means Sustainable development goals. The tourism sector can contribute a lot to achieve these SDGs. It comprises of 17 goals approved by the United Nations to improve the lives of future generation sustainably.

Seventeen SDGs( Source: )

Through this platform you can perform the following activities:

  1. Upload your ideas and research.
  2. Engage discuss and collaborate with other users.
  3. Share content related to Tourism and Sustainable development.

How can this platform “Tourism for SDGs” Benefits:

  1. It can increase competitiveness within tourism to achieve sustainability .
  2. Create better tourism policies.
  3. Strengthen partnership and better resource allocations.
  4. Raise awareness about responsible tourism and putting the planet first.

Motive of World Tourism Day

The main objective of world tourism day is to spread awareness among the international community on the importance of tourism in order to strengthen social, cultural and economic values. On this World Tourism Day, the Secretary-General of UNWTO said that- “whenever you travel, wherever you travel just remember to respect nature, your culture, and your host”

When and who started World Tourism Day?

During 1979, the general assembly of United Nation World Tourism Organization(UNWTO) decided to establish World Tourism Day on every 27 September and from 1980 they started to celebrate World Tourism Day. In 1970, 27 September was chosen by UNWTO to adopt Statutes which is considered as a milestone in Global Tourism.

Tourism in India

In India, every tourist is treated as a God “ATITHI DEVO BHAVA” similarly when we Indians visit other countries we carry with us the values of our Indian Culture. People from all over the world come to discover the beauty of INCREDIBLE INDIA.

India is a vast diverse topography starting from Himalayan Mountains to Indian Ocean coastline covering all historical and Natural heritages which attracts tourist from all over the world to visit India Once.

 The world is a book and those who don’t travel reads only one page!

“Life is a journey,

The more you travel,

The more you learn & gain experience.”

So Keep Travelling, Keep Learning, Keep Living.

2 thoughts on “World Tourism Day 27th September 2023 Theme

  • good morning, plz we would like to know the theme for this years world tourism day celebration

    • Hello, This year the theme of World Tourism Day 2019 is “Tourism and Jobs: A better future for all”

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