Small businesses have an uphill climb to success. There are so many pitfalls along the journey.
This is why one-third of businesses fail within two years. Roughly half of all small businesses do not survive past year five.
Blogging is a critical component of your company’s success. A popular blog drives traffic to your website and generates sales leads.
However, far too many small businesses make mistakes when publishing their blog. Read on to learn how to avoid common mistakes with blogging. Explore five common mistakes that plague small businesses.
1. Blogging Infrequently
The most common mistake is neglecting your blog. There are some websites that will go weeks without producing new blog content.
This is a huge mistake as it allows customers to forget about your company. The expression “out of sight, out of mind” rings true in the small business community. It also is detrimental to your website’s Search Engine Optimization (SEO) ranking.
Ideally, you should be posting a new blog on a daily basis. One study showed that blogs posting more than 16 times per month get 4.5x more sales leads.
2. Failing to Share on Social Media
Social media is a powerful tool to extend your reach. Roughly 70% of all Americans use social media. For Generation Z and Millennials, an even greater share uses social media.
Opening up a social media account on Facebook or Instagram is free. Sharing your blog posts on social media is a low-cost way to reach new and existing customers. You can tap into your followers’ network of friends and families without breaking the bank.
Also, social media is a great way to drive traffic to your website. There are benefits to your SEO ranking as well.
3. Dismissing the Importance of Keywords
Internet browsers often find your blog posts through a search engine. They enter a keyword into search engines like Google and Bing.
For example, consider an internet user is looking for news stories on Jazmine Cashmere. This is a primary keyword and should be in the blog’s title.
In addition, the keyword should be used several times in the text. Using keywords is imperative to a website’s SEO ranking.
4. Boring Titles
While the keyword is critical, you also have to make click-worthy titles. Many people quickly scroll through their social media feed.
They are only clicking on items that stand out and get their attention. Using a boring title is not going to help your cause.
5. No Call to Action
The last sentence in your blog post should include a call to action (CTA). This is where you tell the reader what they should be doing next.
Most often, the CTA tells the reader to contact the office and schedule an appointment. The CTA should also include an internal hyperlink to your website’s Contact Us landing page.
A Recap of 5 Common Mistakes With Blogging
Starting a blog can help your business earn success. By posting frequently and sharing on social media, you can drive significant traffic to your website.
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Author: Ester Adams